In this episode we are discussing profit for the dealership and how it's obtained and the difference between retail and wholesale. I am using real life examples that we encounter everyday.  In some of these examples, it seems clear that the consumer can sometimes be misinformed or ill-advised, and in come instances just need it explained in a way they can understand.  This can be difficult for the car sales professional when all of the cards are stacked against them.  Sales people often times, have a stigma that has been assigned to them as being shady business operators.  In this episode we also talk about what help the salesperson actually provides and if that is worth it to the buyer.