In this episode of the Pixel Perfect Podcast, Adam Weil interviews Marcel Petitpas, CEO and co-founder of Parakeeto, about agency profitability. Marcel shares his journey from running a small agency in 2015-2016 with low margins in real estate virtual tours to founding Parakeeto to help agencies improve profitability. He explains that many agencies struggle due to outdated views treating profitability as solely a finance issue. Marcel highlights the importance of four key data sets: finance, people, project, and time tracking. Marcel concludes by emphasizing specialization, collaboration, and proper sequencing in profitability management.