In this episode, Ross Clugston, former C-level exec at Design Bridge and Partners, gets real about building lean, purpose-driven agencies that cut the fluff and focus on what matters: bold ideas, strong relationships, and meaningful work.
Ross shares honest takes on why saying “no” is key to creative growth, how staying small keeps client problem-solving tight and collaborative, and why a little conflict can actually lead to better outcomes. He opens up about his journey from Australia to New York, the role rejection played in building his resilience, and the common trap agencies fall into creating work that looks good in PowerPoint but never sees the real world.
He and host Adam Weil dive into the messy, rewarding side of working with clients, from global giants like Coca-Cola to niche motorcycle brands, highlighting the value of direct conversations, client education, and navigating internal politics. Ross reminds us why being present, staying human, and avoiding digital shortcuts still matter in a creative world that’s moving fast.