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Profitable innovation with Adnan Akbari
Join us for this episode with Adnan Akbari, Senior Director of Pricing, about innovation over time and how to navigate ongoing price changes.
Topics include how to align product and pricing teams for fair pricing strategies, and success stories and strategies of increasing differential value.
AGENDA TOPICS
00:00 Introduction
07:11 How to know if you’re under-monetized
10:09 Ways to adjust pricing when product innovation is happening quickly
12:22 When your pricing strategy can’t scale
13:45 Changing pricing packaging by customer segment
15:28 Working cross functionally for fair pricing aligned to value
17:33 Nightmare scenario re: the last minute price increase
20:07 Supporting the sales team
View all episodes
By Holden AdvisorsJoin us for this episode with Adnan Akbari, Senior Director of Pricing, about innovation over time and how to navigate ongoing price changes.
Topics include how to align product and pricing teams for fair pricing strategies, and success stories and strategies of increasing differential value.
AGENDA TOPICS
00:00 Introduction
07:11 How to know if you’re under-monetized
10:09 Ways to adjust pricing when product innovation is happening quickly
12:22 When your pricing strategy can’t scale
13:45 Changing pricing packaging by customer segment
15:28 Working cross functionally for fair pricing aligned to value
17:33 Nightmare scenario re: the last minute price increase
20:07 Supporting the sales team