Bigger is not always better; it’s what you do with it that counts.

So they say.

This could be the most crass or cliche way to start an email ever.

But, there’s an appropriate analogy here for a mortgage business.

I assure you.

Because in business…

Bigger is not always better; it’s the profit and value creation that counts.

But unfortunately… most brokers focus on the wrong things:

• Growing a bigger business and team.
• Writing more and more loans.
• Winning awards and following passion projects.
• Adding technology, complexity and moving parts.
• Digital marketing and social media.
• Often to the detriment of making a profit and/or creating value.

In fact.

A lot of brokers, even the “successful” ones (I put successful in quote marks because the industry rewards the wrong things, measuring success incorrectly):

• Don’t know what a profitable mortgage business looks like.
• Don’t even know if their business is profitable or not.
• Don’t understand their end-game or purpose (income vs value).
• Don’t have the right model to suit their goals.
• Don’t look at their numbers or focus on making money.

In this episode of Mortgage Broker Acceleration, we discuss the concept of having a profitable mortgage business model, and the dangers of being caught (or stuck) in the middle.

Want to accelerate faster?

• Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.
• Go straight to the source and Let’s Talk about working together to grow your mortgage business easier and faster.