Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Profitable Podcasting w/ Jay Clouse (Part 3 - Podcast Ad Revenue)


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Jay Clouse helps people become professional creators and is the host of Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.

If you're interested in getting your podcast involved with a podcast network, listen up, because this multi-episode series breaks down the process, step-by-step. To make sure you don't miss additional episodes, subscribe to Build a Big Podcast here.

I talk with Jay about:
  • Podcasting Ads and Income Strategy
  • The "pre-roll" trick to help podcast advertisers (and make you more money)
  • Dynamic Podcast Ads vs. Live Reads
  • Advertising Revenue Splits
  • CPM vs. Niche Buyout
  • Podcasting Partnerships
  • YouTuber vs. Podcaster vs. Something Else
  • "Churn and Burn" Content Creation
  • The Heiarchy of Content Creators
Links to Things We Talk About:
  • Creative Elements
  • HubSpot Podcast Network
This episode is brought to you by Riverside ...

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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)By Big Podcast