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In this episode, you will meet Anthony Sottile, who is currently the technical lead of developer experience at Lyft where he builds tools and software to make developers productive. He reveals little-known developer secrets used to improve developer quality of life. Anthony has significant experience maintaining open source. If you have ever downloaded python for Ubuntu from deadsnakes? Or used pytest? If so, you are probably working with code he helps maintains. He also builds open source tools for linting, testing, and developer productivity. In his infinitely spare time, you can code with him live on his weekly twitch live streams.
Make sure to connect with Anthony at his socials:
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Often there are so many things pulling at your attention that it can be challenging to prioritize the important ones.
The main focus should be the marketing message. It has the most significant impact on your ability to make money.
The best way to describe what marketing messages are is by describing what marketing is not. Marketing messaged is not a company logo, company name, or website color theme. It isn't even the advertising words you write for a facebook ad.
The marketing message is what you are communicating to the world. The message is designed to alter the belief system of the person receiving it. When a person hears your marketing message, the recipient must believe your message is more real than what they previously found to be true.
Russel Brunson, in his book "Dot Com Secrets," breaks down a compelling marketing message into three parts in his dotcom secrets book.
The message must demonstrate the vehicle of truth works, assure the person they are capable of driving the vehicle of truth, and assure the person they have all the resources they need while driving the vehicle of truth.
You could think of this as an actual car. Does the car do what it says it will do? Can you operate the vehicle with your current skills? Does the car have gas in the tank, oil in the engine, and a service warranty for routine maintenance?
With those components in place, your marketing message will be well received. Your ability to serve your customers will increase because the people receptive to your message will want to work with you.
Surely you could argue there are other important tasks. My challenge to you is only to delegate the rest and focus on revenue-generating activities at the beginning. Russel Brunson calls this the who not the how. Focus on whom you need to get things done, not the how.
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Welcome to part 4 on tips you can use to monetize your programming skills. As software developers, our challenge is complicated because not only do we need to understand code, but we must also understand how to monetize our skills. Unfortunately, the resources for learning how to monetize our skills are slim, so I was inspired to make this series for the community. The inspiration for this content comes from the podcast episode Jordan Belfort hosted with Grant Cardone.
Concept #1: The trick about sales
The trick is there is no trick. Everyone you connect with has an interest or need. Your job is to determine what level of interest or need the potential client has. On a scale of one to ten, that person's attention will always sit somewhere on that scale. Until you connect with them, you never know where the potential client sits. Each product you sell will have a different sliding scale of interest.
The other piece of the puzzle is to determine if the person has the authority to make a decision. If you want to see how this works, place yourself in a buyer's position with someone else's offer, and go through their sales process to the point where they ask for payment. Then tell them you need to consult your partner and see how they respond. Going through someone else's sales process is called offer hacking and is highly recommended if you want to get some ideas for how to build your offer. People invest millions of dollars into their sales sequence. You can learn a lot from this process.
Concept #2: Awareness
Each platform you advertise on has its terms of use. Make sure you are abiding by the terms of use. Also, depending on the geographic location of the prospect, there may be rules according to that jurisdiction. Make sure you know how to navigate the environment you operate in and the words you are allowed to use in your sales copy.
Concept #3: Getting rich
You can get rich working hard, but you can't stay rich working hard. The types of investments you make will transition into endgame. Having a plan with the end in mind will help you know when the transition becomes appropriate. The example they had in the podcast was never to buy a single family home. Instead, stack your cash until you can afford a multi-family building then rent where you live from that building along with your tenants.
Concept #4: The purpose of work
Once you have made the money of multiple lifetimes, why should you still work? The consensus on the podcast was an idle mind is the devil's playground. Work keeps you focused, humble, and out of trouble.
Concept #5: Spending cash
If you must buy things that don't make cashflow, make sure to use the money from your existing cashflow. The rule is, do not use the money you work hard to purchase silly crap.
Concept #6: How to make money
The making of money only occurs when a negotiation becomes materialized, and both parties formalize the agreement. Once the opportunity to negotiate is over, the moment to renegotiate is not likely to appear again, if ever. I have personally experienced this where an agreement was made and very quickly. I found out I undersold myself. Know your worth, put your energy into the negotiation.
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Welcome to part 3 on tips you can use to monetize your programming skills. These nuggets were inspired from the podcast episode Jordan Belfort hosted with Grant Cardone.
Stay tuned for part 4, where we dive into more golden nuggets.
Concept #1: How to prioritize your capital
Invest in yourself at the beginning. The health of your business is dependent on your mental health and outlook on life. Do whatever it takes to clean yourself up and make yourself feel great. You can see what you value by auditing your spending. If your audit results show money allocated towards things that rust, rott, or depreciate as soon as you buy them, then it might be stupid crap. I am 100% guilty of pulling this trick on myself and am continually auditing my spending habits to eradicate poor allocations. Focus on placing money towards improving yourself or on things that generate cash flow. Invest in your brand if you have transcended the discipline of optimized capital allocation. As all skillsets are progressing towards becoming a commodity, the brand will become the ultimate differentiator.
Concept #2: Losen up
Everything we do in life is sales. Selling requires an adaptive mind. When you are tense, your ability to be adaptive becomes hindered.
Concept #3: Operate within a framework
Set your goals and create a system of accountability. Accountability is easy to accomplish when you review them often. Create the metrics you want to measure. You can not manage what you do not measure. If you desire freedom, your behavior requires structure; stucture sets you free.
Concept #4: Compare your self to your yester self
If you are not where you want to be, just realized only you are capable of changing your position on the continuum between noob and expert. Comparing yourself with other people does not help your effort to improve. Compare your self to your yester self.
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Welcome to part 2 on tips you can use to monetize your programming skills.
Stay tuned for part 3, where we dive into more golden nuggets
Concept #1: Choose to switch on suffer mode
Concept #2: Cash is trash, cash flow is king
Concept #3: No sales strategy works if there is no one to share that message with
Concept #4: Be good at what you say
Concept #5: The one skill you want
Concept #6: Charity selling
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I recently listened to a podcast episode with Grant Cardone and Jordan Belfort. There were significant nuggets I curated from the perspective of operating a software development business, which I would like to share with you.
Stay tuned for part 2, where we dive into more golden nuggets inspired by the Grant Cardone interview with Jordan Belfort.
Concept #1: Tremendous volumes are required to be successful
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Sources : https://podcasts.apple.com/us/podcast/battle-on-beach-sales-trainer-heavyweight-title-match/id1464461126?i=1000446799060
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Let's talk about the pain associated with failure. That pain we feel is a tool we can use to create lasting change in our lives. Lasting change is what helps us become our future desired selves.
Sometimes we might not have clarity on what we want for our future self. If you lack that clarity, begin with writing down on paper your vision and recognize that you need to revisit that paper often.
A few days ago, I shared with you the news about record suicide rates associated with IIT student academic failure. I can not fathom the pain from failure that would make me want to end my life.
I sincerely believe as a global culture, we need to work on our acceptance of failure. That pain is a good thing. It is tailored precisely to the skills we need to build to become successful.
Pain is our most excellent learning tool. Own your failure. The lessons and skills we learn to overcome failure is a process. We will tell stories about the process for the rest of our life.
Our pain is our story, and is what gives us our unique life experience. What is even more amazing is that no person entirely experiences the chain of pain we each endure because no one fails as we do.
We all have a unique life experience peppered with failure and triumph.
If you believe that last statement, then you must also think that the chain of failure is what gives us the unique skill set we need to position yourself for the success of our desired future self.
Isn't that freakin liberating. Your failures are an opportunity for greatness and the exact key you seek to unlock the success you want. Wasted potential is accepting defeat.
You are on this planet for a reason. Own your life experience by owning the failure. See the opportunity your pain provides and lean into it. Enjoy the skills you build on overcoming your failure.
Don't forget to document the journey, so you never forget how your greatness became.
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In this episode, you will meet Jason Wattier. Jason shares his incredible story, where he transformed himself into a niche developer after building his background in accounting. Jason currently works with KPMG (one of the big four accounting firms), where he creates his dream each day. You are bound to get massive insight on how to perpetuate your transformation after listening to this episode. Make sure to reach out to Jason and keep the conversation going.
Where to find Jason
https://twitter.com/jmwatt3
https://www.linkedin.com/in/jason-wattier-cpa-8652ba35/
Brought to you by the profitable python
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The manifesto of the profitable python is to help you grow and monetize your programming skills. Eventually, you will need an audience to deliver your product or service to, and the best day to start building that list is today.
You are building your audience any way you look at it. How well you are doing is a different story. I want to talk with you today on some ideas that have worked for me that you can steal to upgrade your business. By no means am I saying that this is the only way to do it, but it has served me well in building an email list of people in my niche?
I am curious about what is working for you. If you are an entrepreneur type, you most likely have been working on building your audience.
One thing that works for me is the podcast. If you are looking to build an audience, pick a niche and go set up a podcast on anchor.fm
Have you set up your email list? My experience so far is mail chimp integrates nicely with wix.com or squarespace.com. I am sure there is a better way, but if you want something comfortable to pop something up and get to work, those are all excellent options.
You also want to set up a lead magnet to exchange with someone for their email. I set up a lead magnet that delivers a mini-email course on getting freelance clients that drip over five days.
The benefit of doing this is you build your email list, which allows you a lot of freedom when cultivating your audience.
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Student suicide, due to academic failure, has spiked in India. Since when has failure become something we feel like we must punish ourselves for?
If you are contemplating suicide, I need to stop you right now and tell you that I CARE ABOUT YOU.
Please get counsel from a professional at the international suicide hotline resource. http://ibpf.org/resource/list-international-suicide-hotlines
I read about the sad news in an article posted by business insider 11.22.2019.
https://www.businessinsider.in/india/news/student-suicides-spike-significantly-at-iit-delhi-iit-hyderabad-iit-madras-iit-guwahati/articleshow/72184388.cms
Academic failure?!?! Failure is a good thing. It is what perpetuates human growth. We, as humans, must fail and continually maintain imbalance to learn and move forward.
I used to sell books door to door. Every "no" got me closer to a "yes."
Failure is a good thing. Our goal is to make fewer mistakes in life, but eliminating failure is the holy grail we will never find.
If I didn't allow myself to fail, I wouldn't be the person I am today. You got to be able to run experiments to see what works and what doesn't.
How do we un- f*%$ this situation where academic failure is something we need to punish ourselves for?
I hope as a tech community. We can help change the perception of failure. I hear this topic and can't refuse to take the opportunity to share this information and hopefully trigger some action to combat this atrocious culture around failure being negative.
We ultimately only have control over ourselves and how we respond to things, but I must also reiterate we are responsible for each other. Regardless of race, religion, sex, we need to remind our neighbors that we care for them and love them.
If we don't tell our neighbors that we love them, how do they know that we love them? We need to become more significant than this problem if we are going to survive. I can only hope that this trend reverses. Please allow me to reiterate here that I sincerely love each one of you. Thank you for your attention. My gratitude is overflowing.
From the publisher's feed