We all have a story, whether we realize it or not.  And that story, once identified is the key to turning your passion into profits.  Our story provides us the framework to connect to the peoople we want to serve and enables us to deliver the unique value that they want and would love to pay for. 

To dive into this topic, we invited Evan Transue to the show. Evan is the host of the Health Detective Podcast and owner of Bucks County Light Therapy.  He joins the show to share his insights on his own health journey that took him through battles with his mental health and eventually leading to the discovery of how his journey provided him with a framework to serve.