Today,  Katie Fleming, a business mindset coach, joins me and discusses her mindset around business and money. Katie shares her story about money and how she got to where she is today, how she navigates change in the shifts of business, and her mindset on debt and much more. 

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And it wasn't until I finally realized that it wasn't the Facebook ads that were gonna be the thing. It wasn't the coach who was gonna finally help me map my funnel or make my course, or give me some grand thing - it was never that. Once I realized it was me, that's when everything shifted. That's when the business took off.

In today’s episode of the ‘Profits Affogato Podcast’, I talk about three easy ways to increase your profits today while growing a profitable business.

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Kendall’s vision for her copywriting agency has inspired me for months now, and we talk all about it in today’s episode. 

She has an apprenticeship model which is unlike anything I’ve seen before, and everything in the way it’s set up reflects her values.

We also talk about what her business looked like before hiring a bookkeeper and CFO and how it looks and feels now. 

Kendall Cherry is the founder and creative director of The Candid Collective and she's on a mission to create a world that’s more candid and kind. Kendall and her team create copy and content for ALL kinds of businesses. They’ve written for multi-seven figure software companies, strippers and sex-positive CEOs, media empires with 100k+ email lists, and many other virtual service providers, all while sounding EXACTLY like who they're writing for. 

WTF to Send Your Tiny Ass Email List

Get one year of email prompts so you never have to ghost your email list. 

candidcollective.co/one-year-of-email-ideas

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About the host:

Sara Verheyen is the owner of  Mareish Books, a bookkeeping and CFO services company dedicated to helping small business owners increase their profits by embracing the numbers side of their business.

Get a quote for bookkeeping or CFO services: https://www.mareishbooks.com/work-with-me

There are 8 financial routines every entrepreneur needs. In this episode, I talk all about them and which ones are weekly, monthly, quarterly, and annually. 

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Without setting goals, it’s common for the pages on the calendar to fly by until you look up and realize an entire year has passed. In this episode, I talk to Erin Haworth, productivity coach and strategist, all about refreshing our goals now that we are halfway through the year.

Erin answers common questions such as,

And she also talks about her own recent experience with burnout and how she is working through that.

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Diving behind the scenes in today’s episode, I share my daily habits that make an impact towards my goals and contribute to the success of my business.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @mareishbooks

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Get a quote for bookkeeping or CFO services: https://www.mareishbooks.com/work-with-me

Another question I see business owners have: where did all my profits go? 

In episode 5, I help you reconcile your net income from your P&L to the cash in your bank account, so you have better understanding of the flow of your money.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @mareishbooks

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Continuing the series of commonly asked questions, I answer the question “how much should I pay myself?” 

There’s no one size fits all answer here, and I talk about a few of the intricacies in answering this question, as well as how to decide what that amount is for your business.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @mareishbooks

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We’ve all been there - that awkward moment at dinner out with friends where everyone waits a second too long before reaching for the bill.

Why is it so uncomfortable to talk about money? 

I share a little about my thoughts on scarcity and money mindset and ponder what business would look like if more people had an abundance mindset.

Recomended money mindset resources:

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One of the most common questions I get is what’s a good profit margin? 

In Episode 2 of the Profits Affogato Podcast, I do a deep dive into the financial statements of a few large companies and analyze their profits margins. I compare these to what I see regularly in the online business industry and how profit margins are affected by the industry. 

I also talk a little about why profit margin matters and what to do with it (spoiler: it’s only one piece of the puzzle.)

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