In this conversation, Nate Littlewood interviews Novi Petrusich, the founder of Graymatter Labs, a cognitive supplement company. They discuss the unique value proposition of Graymatter, focusing on its subscription model, customer retention strategies, and the importance of financial metrics in e-commerce. Novi shares insights on market positioning, competitive analysis, and the challenges faced in building a successful e-commerce brand. The conversation emphasizes the significance of retention over reach and the need for a strong understanding of unit economics to ensure profitability.
Connect with Novi and find out more here:
LinkedIn: https://www.linkedin.com/company/graymatter-labs
Email: [email protected]
Official Website (URL): trygraymatter.com
Instagram: @graymatter_co
YouTube: @Graymatter_co
TikTok: @graymatter_co
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– Nate and the Profits on Purpose podcast team
Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.
Each episode digs into the leadership insights and financial approaches that empower consumer products businesses to grow with clarity, resilience, and impact. You'll get a behind-the-scenes look at how visionary founders reconcile their purpose with the everyday demands of scaling a successful brand and leading with both mission and margin.
If you're a founder, finance leader, or simply navigating the purpose-profit paradox, this podcast is for you.