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Programmatic TV is the automated buying and selling of broadcast ads but also merges aspects of digital advertising with TV. For example, programmatic advertising allows advertisers to launch programmatic ad campaigns while broadcasting TV. That means viewers can receive your ad while watching TV.
By Gabriel Nwatarali5
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Programmatic TV is the automated buying and selling of broadcast ads but also merges aspects of digital advertising with TV. For example, programmatic advertising allows advertisers to launch programmatic ad campaigns while broadcasting TV. That means viewers can receive your ad while watching TV.