On 1 August 2024, the EU AI Act officially came into force, and it is deemed a notable moment in global AI regulation. The Act is the European Union's first comprehensive regulation designed to govern the development, deployment, and use of artificial intelligence, aiming to ensure that AI systems are safe, respect fundamental rights, and are transparent.

This legislation, however, doesn’t just affect companies within the EU, but also stretches far beyond Europe’s borders, so long as their AI systems are intended for the EU market, compelling AI developers around the world to reevaluate their practices.

With severe penalties for non-compliance and strict prohibitions on certain AI uses, understanding the Act is crucial for any business that aims to operate in the EU market. To help us understand further the nuances of manipulative AI, the challenges in biometric data handling, and explore what these new rules mean for AI-driven industries are Ong Johnson, Partner and Head of Technology Practice Group, and Lo Khai Yi, Partner and Co-Head of Technology Practice Group at Halim Hong & Quek.

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