The app ecosystem is much bigger than just Google and Apple. With millions of publishers, billions of users and data sources changing on a daily basis, this space is not only fragmented but also highly complex. In our lates podcast episode, Florian Heinemann and Andrea Girardelo dive into its complexities, challenges and how 42matters has helped to understand, navigate and provide solutions for app intelligence.

In our latest podcast episode Raul Porojan and Benjamin Dennehy (self-identified “UK’s Most Hated Sales Trainer”) explore the mindset that leads to success in sales. Why are most salespeople average at best? What makes winners different? And what role does training play in building up a well-oiled sales organisation?

In our lates podcast episode, Florian Heinemann and Asi Sharabi, CEO & Co-Founder of Wonderbly, dive into the complexities of creating personalised products --a $40 billion industry. What are the operational and technological setups required? How to scale globally? What are the challenges ahead? Have a listen to find out the answers!

What works for EyeEm in terms of B2B marketing? Our CMO Philipp Werner is getting down to the nitty-gritty with Matthias and Fabian who run the enterprise-focused marketing activities at Berlin-based photography community and stock image marketplace EyeEm. Quite openly the guys share the tooling they use, what their team looks like and even give us a glimpse into their marketing efficiency metrics. If lead generation is a topic of interest to you – this is your episode!

Lockdown measures brought a surge in searches with local intent, but what does this mean for the offline retail sector? Who can benefit from "near me" searches in the current situation? Florian Hübner, Co-Founder and CEO of Uberall & our General Partner Florian Heinemann answer these questions, as well as who can benefit from local search in the current situation.

Launching features is for many product teams still the most relevant thing. How can that be if what really counts is the value that a feature creates? Tim Herbig, Product Management Coach and Consultant with over 10 years of experience talks with our CPO Tamer El-Hawari about the environment that product teams needed to build what really matters.

Eyeota, one of our earliest investments in the adtech space, pioneered programmatic advertising outside the US and opened the door for the use of data and audience segmentation to drive more powerful campaign targeting. Kristina Prokop talks with Florian Heinemann and sheds some light on the complex topic of audience data, current challenges and what its like founding an international company. 

Being data-driven in talent acquisition increases the efficiency of our recruiting. Using data helps recruiters to better understand the candidate's behavior and thus optimizes talent attraction and the hiring plan. Which KPIs could be tracked to improve hiring decisions? How can data be collected and used in your talent acquisition process? Our COO Rainer Berak talks with Andrea Althaus, Director of Talent Acquisition at Project A about her approach to set up a trackable candidate journey, key metrics, and how we can adapt parts of our processes from the Online Marketing logic.

It’s the age of data democratization and cloud computing, and we’re all swimming in data. But it’s now oh so easy to steal it. In this podcast, Chief Data Officer and CTO get together and recall the security lapses that almost gave them a heart attack. And they discuss how to get data security right without making life hard for teams who depend on data to do their jobs.

Engineers: Interested in working for a new start-up that is looking for a tech team for its #Greenfield tech platform?   Our CTO, Stephan Schulze, and Andrea Althaus, our Director of Talent Acquisition discuss the technical details of the project and the next steps for expanding the product’s feature set in this podcast. We’re looking for: VP Engineering: http://bit.ly/2vP3jUi Backend Developer with Python: http://bit.ly/3bUZZHK Frontend Developer: http://bit.ly/2SIH37x