Project Distinct Podcast

When you make your conversations with customers and colleagues about them, you grow loyalty and expand your leadership abilities. In today’s episode, Scott McKain explains why this is such a critical factor — and gives you specific tactics to make this concept work for you.

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In today’s “experience economy,” perhaps the most important aspect is the connection you have with your customers. In today’s episode, Scott reminds us we should make our customers the star of our organization’s “show” — and gives three specific ways we can make that happen.

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In this episode, Scott McKain addresses the difference between being “distinctive” and becoming “iconic.” And, he reveals the starting point for separating yourself from the competition — whether it’s for an organization…or, even an individual hoping for professional success or promotions.

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There are massive changes in today’s world — everyone knows that. So, why aren’t some personal and professional practices keeping pace? In today’s episode, Scott McKain explains why we might not be keeping up with the times, and suggests the first step we should take to do something distinctive about it.

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Welcome to a second season of NEW podcasts on distinction with Scott McKain!

 In today’s episode, Scott talks about the importance of leaders and discusses five leadership styles that fail to create the kind of iconic cultures that distinctive leaders should be developing.

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In today’s hyper-competitive marketplace, it’s natural that commoditization is a magnet that pulls businesses and professionals back to the pack. In today’s episode, Scott McKain relates the story of how commoditization impacted his industry of professional speaking — and reveals the aspect of business that can help you prevent being a commodity.

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Everyone seeks an advantage — however, we often fail to understand that what we perceive as a strength may not be compelling to customers in our market. In today’s Project Distinct, Scott McKain offers three questions we should all be asking to make our competitive advantage enough to motivate our customers.

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Scott McKain concludes his examination of the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the final two levels — client and advocate. What happens when the repeat customer becomes more engaged and exclusive with you? And, what does it take to grow a client into an advocate who will promote your business for you? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…concluding today!

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Scott McKain is examining the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the next two levels — first-time buyer and repeat customer. What happens when a prospect decides to make her first purchase? And, what does it take to keep them coming back for more? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…continuing today!

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In this series, Scott McKain examines the six levels of interaction that revolve around the intensity of the relationships you have with customers. Today, it’s the first two levels — suspect and prospect. You’ll discover how those who may not have the need or ability to buy move up into a prospect with whom you can do business. Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…starting today!

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