Project Distinct Podcast

We all desire higher levels of engagement with our customers and employees. Did you know there are three specific qualities that are required in order to make that happen? On today’s PROJECT DISTINCT, Scott McKain outlines for us these three qualities — and gives us the critical reasons why they are vital to our professional and organizational success.

Because yesterday’s episode generated such feedback, Scott McKain devotes another day to helping you get started on the path of creating distinction. If you’ve ever wondered what you need to do to get what you want in business and in life — and how to get started in achieving it — this edition of PROJECT DISTINCT is especially for you!

Some of the questions that Scott McKain is constantly asked is, “How do I start to create distinction? How do I start to improve my business? What does it take to have a better life?”  On today’s important episode of PROJECT DISTINCT, Scott reveals the way to start to grow your business and fulfill your dreams. Sharing his personal experience, what he learned working with Arnold Schwarzenegger, and the insights of others, Scott outlines what you need to do to launch a better business…a better career…and a better life.

Customers who have a great experience with you and your organization take three wonderful steps: they repeat their current business, they enhance their significance of purchases, and they refer you to their friends and colleagues. That means delivering a great customer experience should be “Job #1” for every employee! What if five simple questions could help you ignite a higher level of service? On today’s PROJECT DISTINCT, Scott McKain will relate a quintet of simple queries that can help you create distinction.

Returning to a location where he experienced horrendous customer service, Scott McKain learned that changes and improvements had been made — not to the decor of the resort, instead with the people who worked there. Today’s PROJECT DISTINCT focuses on the old saying, “Our people are our greatest asset” and asks the question, “Then why do you treat them like an expense?”

As he relates on today’s PROJECT DISTINCT, Scott McKain has been writing for almost two decades about the rising expectations of customers. On this episode, he’ll share new information from a recent study on how much they are rising — how the expectations of Millennial customers compare to those of Baby Boomers and Gen X — and why delivering a great experience for your customers is your best marketing strategy.

It’s almost “chicken and egg” — which comes first for your organization, department, or career: people or process? Do you put the process of creating and delivering your products or services ahead of the people you serve and work with — or do you put them ahead of the process? Scott McKain explores how cultural changes have impacted the way that leaders need to respond — and offers his choice — on today’s PROJECT DISTINCT.

A forgotten briefcase at the Las Vegas airport generated repeat business for a private car company. How can errors with customers turn them into loyal clients of your products and services? That’s the topic of today’s PROJECT DISTINCT — what steps do you take to “make it right” when mistakes are made with customers. Scott McKain explains how to turn bad experiences into positive relationships on this edition of the podcast.

When the group Scott McKain is speaking to in Maui entered the ballroom for the conference's farewell dinner, they saw that Jody — who had served the attendees on opening night — was once again their bartender. Spontaneously, the group burst into applause at the sight of her. Her attitude and enthusiasm was infectious…to a degree that it uplifted both her customers and her colleagues. How can YOU attract more “Jodys” to your team? And, what role does your culture play in that effort? On today’s episode of PROJECT DISTINCT, Scott McKain will discuss WHY this is critical!

There is a fundamental reason why your marketing — and even your advertising — is not creating the engaged, loyal customers that you desire. Whether you’re a senior executive at a large organization…and entrepreneur building a business…or a sales professional trying to expand your efforts…this episode of PROJECT DISTINCT from Scott McKain is critical for you!