Project Distinct Podcast

In today’s “experience economy,” perhaps the most important aspect is the connection you have with your customers. In today’s episode, Scott reminds us we should make our customers the star of our organization’s “show” — and gives three specific ways we can make that happen.

In this episode, Scott McKain addresses the difference between being “distinctive” and becoming “iconic.” And, he reveals the starting point for separating yourself from the competition — whether it’s for an organization…or, even an individual hoping for professional success or promotions.

There are massive changes in today’s world — everyone knows that. So, why aren’t some personal and professional practices keeping pace? In today’s episode, Scott McKain explains why we might not be keeping up with the times, and suggests the first step we should take to do something distinctive about it.

Welcome to a second season of NEW podcasts on distinction with Scott McKain!

 In today’s episode, Scott talks about the importance of leaders and discusses five leadership styles that fail to create the kind of iconic cultures that distinctive leaders should be developing.

 Based on a LinkedIn post by Suchitra Mishra, (https://www.linkedin.com/pulse/20140716071001-16121309-five-management-or-leadership-styles-that-should-be-banned-from-the-work-place/) Scott reveals the five specific behaviors — and discusses why you need to get rid of these approaches to achieve success.

If your competition gains an advantage, the first response is to imitate it.  However, that dilutes any distinction you have in the marketplace - and fails to inspire customers or employees.  Today, Scott McKain examines the first of the three “Destroyers of Differentiation."

A story without a heroic and powerful ending will fail to engage the audience -- they will neither remember nor recommend you! Today's PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important -- and how to enhance every story that you tell!

Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” - Scott calls it “our search for resolution.”  No matter how it’s known, having an Act Two that makes  your story more compelling is critical to making it persuasive.

We’ve all heard that “whoever tells the best story…wins!”  Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner.  Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension…and that moves YOUR audience to become emotionally engaged with what happens next.

As Las Vegas casinos begin to charge for valet parking - and set minimums on how much you play the slots before you can have a free drink - they’re eliminating services that (rightly or wrongly) customers have come to EXPECT.  You cannot grow customer loyalty by eliminating or charging for elements of the experience that you’ve traditionally provided as part of the essence of doing business.  On today’s new PROJECT DISTINCT, Scott McKain reveals the single most overlooked aspect of your business’s bottom line!

Often, we rely on our instincts -- our "gut feel" -- to tell us if someone is the right fit on our team.  Research, however, suggests that might be the cause of having employees who are disengaged and undermotivated.  On today's PROJECT DISTINCT, Scott McKain explores why that is the case -- and what you should do to improve your ability to hire the "right" person for your next opening.