Project Distinct Podcast

With so many changes in the marketplace -- particularly in generational shifts and technology advancements -- what worked for you as a manager a short while ago may not be the best approach today.  Here are six steps to help you improve your management stye as you lead your team to distinction!

Virtuoso performer and speaker Mike Rayburn recently asked his followers to consider a VERY challenging question.  It's a question that will challenge you when you ask it of yourself -- and one that you may not have the fortitude to pose to your customers.  Yet, as we discuss on today's PROJECT DISTINCT, it's one that may transform your business -- and, maybe, even your life.

To celebrate hitting #1 on Amazon.com's charts for ebooks on small business, customer relations, AND marketing & sales -- here's an excerpt from the upcoming release of the audiobook version of "ALL Business is STILL Show Business!  Today's PROJECT DISTINCT covers pacing and focus -- two important elements required for success in show business -- and YOUR business!

Increased competition, changing product lines, shifting customer preferences, price sensitivity -- sound like your business?  It describes many -- and it applies specifically to grocery stores.  On today's PROJECT DISTINCT, Scott McKain first speaks to the controversy from yesterday's segment about hiriing new employees -- then outlines why grocery retailers (and your business) must consider more than products to keep and grow their customer base.

Which is most critical to your success in creating distinction? Ideas...or execution?  Scott McKain has a very precise viewpoint on one of the other -- and it's the subject of today's episode of Project Distinct!

Most businesses think of the economic value that they create for customers - and ascertain what price establishes the best opportunity to turn that value into a sale.  The problem is that in today’s world, customers are using more than one currency.  The critical aspect is that one - money - is a renewable resource; the other is not.  That’s the subject of today’s PROJECT DISTINCT.

Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets - as times change, the people who are our customers as changing, too.  Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!

Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer.  Unfortunately, the business that created the dissatisfied customer didn't know the three critical words you must consider in order to deliver an experience so compelling that your customer's loyalty becomes assured.

Today on Project Distinct, Scott reveals the third of the “Three Destroyers of Differentiation,” why an old cliche is no longer true, and why your relationships with customers (and family members) can deteriorate.

Fast food restaurants assembled by the exit on the new Interstate Highway System - and wreaked havoc on local diners.  Today, as Scott McKain relates, it’s the Internet that’s doing the same to your business! How do you survive and thrive given this new competition?