Project Engaged

Project Engaged

By Eddy Mac + Aleks MacLeisure
Download on the App Store

Project Engaged episodes

  • Episode 12: How to build a network of loyal brand supporters with Cut a Rug DJ

    In this episode, we welcome our first wedding entertainment guest, Cut a Rug! Aaron Duncan aka Cut a Rug is a one-of-a-kind DJ who caught our attention for his epic dance floors and huge party vibe. He's based on the Sunshine Coast in Queensland and specialises in weddings, events and other private parties, from Sydney to The Whitsundays, New Zealand and beyond!

    If you've seen his Instagram, you'll see that he lives up to the tagline on his website: "Sicker than your average". He's definitely inspired us for our business One More Song and is the perfect offering for couples who want a party DJ for their wedding. There are many things that stand out about Aaron but one that particularly strikes us is the brand advocates he has. You could call them super fans! You'll often see Instagram stories from celebrants and photographers who post a photo of Aaron's set up before the wedding's even started because they're so excited to have him there. The same goes with clients and guests. In this interview, we chat to Aaron about his career and how he's gone about building an incredible amount of support for the Cut a Rug DJ brand! Episode links and takeaways can be found at projectengaged.biz.

    50 min
  • Episode 11: A strategic approach to content marketing (and Pinterest!) with Rachel Waring
    In this episode, we welcome our first international guest, Rachel Waring! Rachel is based in the UK, in east London. She's a wedding stylist turned strategist, helping creatives blend visuals and sales. She specialises in Pinterest training and content creation and has created online training to help business owners achieve the same success she's had with Pinterest. She's also the co-host of a podcast for creative small business owners called The Business Proposal Podcast. This is how we first came across Rachel, and we've since had one-on-one coaching sessions with her to teach us about Pinterest and help us set up this podcast. On this episode, we pick Rachel's brains about content creation, being your own art designer and how to get started on Pinterest. Episode links and takeaways can be found at projectengaged.biz.
    47 min
  • Episode 10: 5 activities to keep you productive in lockdown
    BONUS EPISODE! In Episode 10, we expand on an Instagram post we did recently talking about 5 ways you can keep yourself productive while locked down (thanks COVID). We've put together some ways you can work ON your business when you're not able to work IN it. Side note: we appreciate that we live in a culture where productivity is revered, which is not always a good thing. If you prefer to binge on reality TV shows with a bag of chips and a bottle of wine to get you through lockdown, DO IT. These are just tips for those of you who have ants in their pants and feel better at least getting some work done! For the full show notes, click here.
    28 min
  • Episode 9: Rebranding your business with Hitched By Heidi

    In this episode, we chat to Heidi Rayment (Hitched By Heidi), a wedding celebrant, MC and host of the Effortless Weddings podcast.

    She's been described by clients as an "epic party wrapped up in your favourite warm blanket". What a description!

    Heidi went through a rebrand like we did with our business One More Song last year. After a few years of being a celebrant, 2020 saw Heidi spending most of the year in lockdown and going into some deep soul searching about why her business wasn't delivering the amount of work she really wanted.

    What resulted was a big rebrand that transformed her business. In terms of enquiries, Heidi went from the sound of crickets to around 5 enquiries a week and even 5 a day during crazy peak season.

    She's also launched a new business Elopement Adventures!

    Heidi was just a dream to chat to and we really hope you enjoy this episide as much as we did!

    Links to resources mentioned:
    • Heidi mentioned these three expos: One Fine Day, Wedding Expos Australia & Wedding And Bride
    • Directories: Heidi's on Ivory Tribe and Wedshed.
    • Networking groups: Southside Celebrants (run by Anna Smale).
    • Graphic design app for DIY design: Canva.
    • Squarespace - Heidi used this content management system (CMS) for her new website.
    48 min
  • Episode 8: How to tap into creativity and do things differently with Oli Sansom
    In Episode 8, we chat to wedding photographer Oli Sansom (aka Briars Atlas), who we see as a true leader in the industry! There are tons of incredible wedding photographers out there, but Oli definitely stands out to us as someone who creates true art out of the most mundane moments. He's become the choice for couples wanting creative coverage of their wedding everywhere over the world. He's won more awards than we can count and has been shooting weddings for 8 years. He also lectures internationally. In this episode, we chat to Oli about mindset, tapping into creativity and how to do things differently. Read the full show notes here.
    40 min
  • Episode 7: How we manage the "workflow" for our business One More Song

    In this episode we respond to a listener's question about "workflows". (We've been using this word quite a bit apparently in our podcast). One of the major improvements we made to our business One More Song DJs last year was making our process of managing our bookings more efficient. Workflows were a big part of this! What is a workflow, you ask? Put simply, a workflow a list of things to do from inception (enquiry stage), right through to the fulfilment stage (after a wedding is done). Our workflow management is contained in our CRM of choice - Tave. If you are looking into a CRM, definitely check out Tave! You can use this referral link and get a 60 day free trial to see if it's the right CRM for you!

    If we've used other terms in our podcast that you'd like to learn more about, please hit us up! We'd love to share more knowledge if we can! Read the full show notes here.
    40 min
  • Episode 6: Finding your people with Geelong wedding celebrant Jessie Belle
    Jessie Belle is a Geelong based celebrant who has been described by clients as "a gorgeous pocket rocket of creativity, love, humour and excitement". She is confident, bold and has a recognisable brand that perfectly reflects her energetic personality! In this episode we chat to Jessie about her career change from performer to wedding celebrant, overcoming common challenges in the industry and how she's found "her people"! Read the full show notes here.
    35 min
  • Episode 5: Legal considerations for your wedding biz with Andrew Smith, Director of Bluemont Legal
    The law can seem like a very daunting thing when you're starting and running your own business. Let's face it, unless you have a law degree, it's pretty damn confusing. In this episode, we speak to lawyer Andrew (Andy) Smith about the legal stuff you need to consider when starting your own business, choosing the right business structure for you, contractual terms and considerations when choosing between staff and contractors. And we have to mention the C-word. COVID restrictions have thrown weddings into disarray, making it even more obvious how important it is to have robust terms with your clients and suppliers. Read the full show notes here. DISCLAIMER: The content discussed in this podcast is for informational purposes only, is general in nature, and is not intended to and should not be relied upon or construed as a legal opinion or legal advice regarding any specific issue or factual circumstance. Nor is this information intended to create, and receipt of it does not create, a lawyer client relationship between you and any of the presenters. We strongly recommend you consult a lawyer in the event you require legal advice.
    41 min
  • Episode 4: 7 business lessons we learnt from early mistakes

    In this episode, we (Eddy and Aleks) talk about the 7 key lessons we've learnt from making mistakes early on in our business. These cover a range of areas including branding, mindset, client communications and more! Your mistakes are what help you grow. Learning from ours has been invaluable. Read the full show notes here.

    30 min
  • Episode 3: Couple insights! How one fussy couple carefully chose their dream team of wedding suppliers

    In our first "Couple insights" episode, Aleks chats to Cait and Andy, whose wedding she DJed in May 2021. Cait and Andy have very particular tastes and were careful in selecting their team of suppliers. In this episode, they share the process they want through in choosing their dream team, how they worked through two postponements and some simple but very important tips for all wedding suppliers operating in these uncertain times! Shout out to suppliers mentioned: She Takes Pictures He Makes Films, Toko Events, Bangin' Hangins, North St Botanical and Mitchelton Wines. Read the full show notes here.

    36 min

About Project Engaged

From the publisher's feed

Welcome to Project Engaged! This podcast is for fun-loving couples planning their non-traditional weddings!

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