The U3 Project Underdog was a thrilling addition to SEMA (@SEMASHOW) this year. Let's talk with the man responsible for the car's design, Steve Strope from Pure Vision Design (@PureVisionSS). Given the guidelines "Maverick" and "white," Steve created what he calls the "hardcore Japanese street racer" look. Based on the reaction at the unveiling, he pulled it off beautifully!