Revisiting previous guests, Billi Kid and Ralph

Gunderman. Pt. 1: Street artist Billi Kid shoots from way downtown with his NBA-themed

project, The Art of Basketball. Pt. 2: VO artist Ralph Gunderman talks about his early

days as a promo cowboy in local radio and TV, and the indignities of summer stock theater.

VO artist Ralph Gunderman narrates countless shows and promos for networks like NBC, CBS, HBO and Showtime, as well as advertising for national brands. His path from Cleveland local radio and TV, to becoming a fixture in the New York voiceover industry.

subversive aesthetic and passionate urban temperament, and his path from South

America to Los Angeles and then New York, where his work as East Village

artist-designer led him into advertising and then HBO’s Creative Services team.

Alex Kroll is a successful copywriter and VO artist – how’s that for a dream career? From TV and radio promos for ESPN, to ads for

national brands, Kroll swings from classic copywriting to dream voiceover gigs, and in

his spare time writes biting science fiction and commentary for the web.

Bill

Hartnett on his 20+ years in the TV-promo industry, from Seattle to New York to a

corner office at 30 Rock, as top executive at NBC News Marketing. After 14 successful years at NBC, how he’s reinvented himself in the years that followed.