It's Friday and time for your FIRST dose of the weekly Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the launching of brandivate - the new company started by Bill Petrie and Kelsey Cunningham, the branding problems of the Washington Redskins, the importance of marketing with promo during these "unprecedented" times, what back to school might look like, the party in the back, and much more!

Huge thanks to commonsku and Vault Promotions for sponsoring this non-award winning podcast! Also, a shout out to the amazing Jason Nokes from PromoPulse for that sweet theme music!