It’s one week until Christmas Day, so why not listen to the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie while shopping – or wrapping – those last-minute gifts?!?! This week they talk about how Pantone FINALLY got the color(s) of the year right, the importance of awards as tools of validation, the challenge of repeating content, AIM Smarter forming a diversity council, the Cleveland Baseball Team selling offensive merchandise while changing their name, Kirby brings in a STRONG “Party in the Back,” and so much more!

Huge thanks to the good strongs over at PromoPulse for sponsoring this candy cane level podcast!