PromoKitchen Podcast

This podcast. There aren't words.

It's the PromoKitchen Podcast Rebel Edition, episode no. 2. Listen in as industry ruckus rousers and misfit box of toys, Jason Lucash of OrigAudio, Kevin Mullaney of Brandito, Mark Graham of commonsku, Roger Wasson of Elite Promotions, and Bill Petrie of Brandivate, talk shop. If Jason's intro doesn't say something about what this 44 minutes will hold, nothing will. Welcome to PromoKitchen Podcast #107 - order up!

This podcast. There aren't words.

It's the PromoKitchen Podcast Rebel Edition, episode no. 2. Listen in as industry ruckus rousers and misfit box of toys, Jason Lucash of OrigAudio, Kevin Mullaney of Brandito, Mark Graham of commonsku, Roger Wasson of Elite Promotions, and Bill Petrie of Brandivate, talk shop. If Jason's intro doesn't say something about what this 44 minutes will hold, nothing will. Welcome to PromoKitchen Podcast #107 - order up!

Several months ago Mark Graham and fellow chef Jason Lucash were talking about a fun theme for an episode or two. The idea was to explore what it means to be a rebel.

For anyone who knows Jason Lucash, they won’t be surprised that the idea of rebellion is something that comes pretty naturally. When asked who should be the first guest on this so-called rebel show, he said: “That’s easy: Johanna Gottlieb.”

So, let’s turn attention towards Johanna ...

Johanna is a Senior Branding Specialist at Axis Promotions. Fluent in both English and Spanish, Johanna holds a Master’s degree in Mass Communications from the New York Institute of Technology and an undergraduate degree from Iona College. Johanna worked at the Axis New York City office for almost 7 years before packing up her promotional bag of tricks in 2012 and moving to Chicago.

In Chicago, she lives with her husband (who she met at Axis) and

her daughter, Olivia Bella. Johanna loves running, being a mom and making a ruckus in the promotional products industry. Her mom was born in Cuba, so she knows a thing or two about cooking. Her father was born in Argentina and, together, they can dance a mean tango.

Several months ago Mark Graham and fellow chef Jason Lucash were talking about a fun theme for an episode or two. The idea was to explore what it means to be a rebel.

For anyone who knows Jason Lucash, they won’t be surprised that the idea of rebellion is something that comes pretty naturally. When asked who should be the first guest on this so-called rebel show, he said: “That’s easy: Johanna Gottlieb.”

So, let’s turn attention towards Johanna ...

Johanna is a Senior Branding Specialist at Axis Promotions. Fluent in both English and Spanish, Johanna holds a Master’s degree in Mass Communications from the New York Institute of Technology and an undergraduate degree from Iona College. Johanna worked at the Axis New York City office for almost 7 years before packing up her promotional bag of tricks in 2012 and moving to Chicago.

In Chicago, she lives with her husband (who she met at Axis) and

her daughter, Olivia Bella. Johanna loves running, being a mom and making a ruckus in the promotional products industry. Her mom was born in Cuba, so she knows a thing or two about cooking. Her father was born in Argentina and, together, they can dance a mean tango.

Join Mark Graham and Danny Rosin as they speak with a promotional products alumnus and to understand what the world looks like when you move from distributor to end user.

Our guest today is no stranger to many listeners: Rebecca Kohlmann. Rebecca got her start in the promotional products industry as the Marketing Manager for 4imprint in 1996. In 2004, she moved over to head up Business Development for AIA, a role excelled at for 11 years before moving away from the industry to join Fox World Travel as their Director of Marketing.

Fox World Travel provides travel management, meeting and incentive services and vacation travel to a range of clientele across the US. They are also an end user like the millions of other end users that distributors call upon every day. Part of what we’ll explore with Rebecca today is how our industry looks now that she’s on the other side of the fence as a buyer. I hope everyone is taking notes!

Join Mark Graham and Danny Rosin as they speak with a promotional products alumnus and to understand what the world looks like when you move from distributor to end user.

Our guest today is no stranger to many listeners: Rebecca Kohlmann. Rebecca got her start in the promotional products industry as the Marketing Manager for 4imprint in 1996. In 2004, she moved over to head up Business Development for AIA, a role excelled at for 11 years before moving away from the industry to join Fox World Travel as their Director of Marketing.

Fox World Travel provides travel management, meeting and incentive services and vacation travel to a range of clientele across the US. They are also an end user like the millions of other end users that distributors call upon every day. Part of what we’ll explore with Rebecca today is how our industry looks now that she’s on the other side of the fence as a buyer. I hope everyone is taking notes!

Join Mark Graham and fellow chef Marshall Atkinson as they leap head first into the world of embroidery and digitizing. It’s a fascinating world populated by colorful characters and professionals who make it their duty to create the guts of an embroidery design.

For some, digitizing is a mere setup charge that represents a cost to be minimized when building a promotional products campaign. For others, it’s one of the most important elements of the entire order. Digitize poorly and you end up costing yourself extra time and money on the shop floor, not to mention compromising logo quality over countless promotional items.

Our guest today is Erich Campbell, the head digitizer at Black Duck Embroidery in Albuquerque New Mexico, where he creates some of the industry’s most beautiful and complex digitized files.

In addition to Erich’s time at Black Duck, he’s a prolific writer and presenter within the digitizing and embroidery fields having written for Printwear Magzine, Wearables Magazine and the well regarded MrXStitch.com web site.

His popular column is called ‘Ghost in the (Embroidery) Machine‘ where he exposes a more varied readership of artists, crafters, craftivists, fiber-workers and lovers of all stripes to the inner workings of machine embroidery and digitizing.

Buckle up folks, it’s going to be a heck of ride!

Join Mark Graham and fellow chef Marshall Atkinson as they leap head first into the world of embroidery and digitizing. It’s a fascinating world populated by colorful characters and professionals who make it their duty to create the guts of an embroidery design.

For some, digitizing is a mere setup charge that represents a cost to be minimized when building a promotional products campaign. For others, it’s one of the most important elements of the entire order. Digitize poorly and you end up costing yourself extra time and money on the shop floor, not to mention compromising logo quality over countless promotional items.

Our guest today is Erich Campbell, the head digitizer at Black Duck Embroidery in Albuquerque New Mexico, where he creates some of the industry’s most beautiful and complex digitized files.

In addition to Erich’s time at Black Duck, he’s a prolific writer and presenter within the digitizing and embroidery fields having written for Printwear Magzine, Wearables Magazine and the well regarded MrXStitch.com web site.

His popular column is called ‘Ghost in the (Embroidery) Machine‘ where he exposes a more varied readership of artists, crafters, craftivists, fiber-workers and lovers of all stripes to the inner workings of machine embroidery and digitizing.

Buckle up folks, it’s going to be a heck of ride!

Joining us today in the guest chair is Jessica Hiner, VP of Key Accounts at The Magnet Group.

Jessica got her start in the industry in 2003 when she worked as an Account Executive at the distributor Promotion Concepts. It was during this time that she had the chance to work with the great Paul Kiewiet, where she learned how to sell promotional products in the most creative and strategic way possible.

In 2007, she moved over to the supplier side when she joined the Magnet Group. Since then it’s been a swift rise throughout the organization as she has moved from a regional sales rep to VP of Key Accounts in a few short years. Bill Korowitz, Magnet’s CEO, counts Jessica has one the organization’s key lieutenants.

Armed with such experience, I’m looking forward to exploring the world of promotional products with Jessica and getting her take on the shifting sands that we see in our industry today.

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Today’s PromoKitchen podcast is brought to you by Get In Touch! — PPAI’s industry branding campaign. This month Get In Touch! is live and on stage at Advertising Week with Seth Godin, Tuesday, September 27 at 11am at B.B. King’s in New York.

Want to see Seth Godin live? Experience Advertising Week? PPAI has complimentary tickets for you. Visit www.promokitchen.org and click on this podcast for links.

Joining us today in the guest chair is Jessica Hiner, VP of Key Accounts at The Magnet Group.

Jessica got her start in the industry in 2003 when she worked as an Account Executive at the distributor Promotion Concepts. It was during this time that she had the chance to work with the great Paul Kiewiet, where she learned how to sell promotional products in the most creative and strategic way possible.

In 2007, she moved over to the supplier side when she joined the Magnet Group. Since then it’s been a swift rise throughout the organization as she has moved from a regional sales rep to VP of Key Accounts in a few short years. Bill Korowitz, Magnet’s CEO, counts Jessica has one the organization’s key lieutenants.

Armed with such experience, I’m looking forward to exploring the world of promotional products with Jessica and getting her take on the shifting sands that we see in our industry today.

----------------------------------------------

Today’s PromoKitchen podcast is brought to you by Get In Touch! — PPAI’s industry branding campaign. This month Get In Touch! is live and on stage at Advertising Week with Seth Godin, Tuesday, September 27 at 11am at B.B. King’s in New York.

Want to see Seth Godin live? Experience Advertising Week? PPAI has complimentary tickets for you. Visit www.promokitchen.org and click on this podcast for links.