PromoKitchen Podcast

Jay Deutsch, CEO and Co-Founder of BDA, Inc is our special guest on this episode of the PromoKitchen Podcast. With more than 500 employees and multiple awards and honors to his name, Jay shares some of his tips and lessons learned from his days of bootstrapping with $500 to building a multimillion dollar enterprise. Featured on ABC’s Secret Millionaire, Jay shares with us some of the backstory of that episode as well as “the rest of the story”.

Being entrepreneurial at different levels, recruiting the right people for you culture, keeping employees motivated in a very demanding business – those topics and more are discussed as Mark Graham and Danny Rosin take us behind the scenes and inside the mind of the man who leads one of the most successful and iconic businesses in our industry. (For more information on BDA’s philanthropic passion, please visit BDA Cares).

Jay Deutsch, CEO and Co-Founder of BDA, Inc is our special guest on this episode of the PromoKitchen Podcast. With more than 500 employees and multiple awards and honors to his name, Jay shares some of his tips and lessons learned from his days of bootstrapping with $500 to building a multimillion dollar enterprise. Featured on ABC’s Secret Millionaire, Jay shares with us some of the backstory of that episode as well as “the rest of the story”.

Being entrepreneurial at different levels, recruiting the right people for you culture, keeping employees motivated in a very demanding business – those topics and more are discussed as Mark Graham and Danny Rosin take us behind the scenes and inside the mind of the man who leads one of the most successful and iconic businesses in our industry. (For more information on BDA’s philanthropic passion, please visit BDA Cares).

Founded in 2009, OrigAudio -the ‘origami of audio’- was named to Time Magazine’s 50 Best Inventions of 2009 and appeared on ABC’s ‘Shark Tank’, gaining worldwide recognition. Co-founded with his business partner Mike Szymczak, Jason Lucash was honored as Entrepreneur Magazine’s “Entrepreneur of the Year” for 2013. Join Jason and chefs Mark Graham and Danny Rosin as they discuss key issues and opportunities facing suppliers in the industry, including: how a small supplier can gain traction within a massive industry, using social media to change the conversation with customers, design thinking when developing products, and balancing retail and promotional markets successfully.

Founded in 2009, OrigAudio -the ‘origami of audio’- was named to Time Magazine’s 50 Best Inventions of 2009 and appeared on ABC’s ‘Shark Tank’, gaining worldwide recognition. Co-founded with his business partner Mike Szymczak, Jason Lucash was honored as Entrepreneur Magazine’s “Entrepreneur of the Year” for 2013. Join Jason and chefs Mark Graham and Danny Rosin as they discuss key issues and opportunities facing suppliers in the industry, including: how a small supplier can gain traction within a massive industry, using social media to change the conversation with customers, design thinking when developing products, and balancing retail and promotional markets successfully.

Welcome to the very first episode of the PromoKitchen podcast. In this episode Mark, Bobby and Jonathan discuss the newly launched PromoKitchen website, its purpose and place in the industry and how you can get involved.

The PK Podcast is a weekly conversation hosted by Mark Graham and Bobby Lehew featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please fill out our form and we’ll be in touch!

Welcome to the very first episode of the PromoKitchen podcast. In this episode Mark, Bobby and Jonathan discuss the newly launched PromoKitchen website, its purpose and place in the industry and how you can get involved.

The PK Podcast is a weekly conversation hosted by Mark Graham and Bobby Lehew featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please fill out our form and we’ll be in touch!

On May 8th, we recorded a very special episode of the PK podcast with best selling author Daniel Pink. In this episode, we discussed Dan’s new book To Sell is Human and the relevance of his research on the promotional products industry. Other topics include the shifting paradigm for sales commission compensation, the myth that extroverts make the best salespeople, how to decommoditize our medium, the threat of internet selling, and more.

Daniel H. Pink is the author of five provocative books– including the long-running New York Times bestsellers, A Whole New Mind and Drive. His latest book, To Sell is Human, is a #1 New York Times business bestseller, a #1 Wall Street Journal business bestseller, and a #1 Washington Post nonfiction bestseller. Dan’s books have been translated into 34 languages. He lives in Washington, DC, with his wife and their three children.

On May 8th, we recorded a very special episode of the PK podcast with best selling author Daniel Pink. In this episode, we discussed Dan’s new book To Sell is Human and the relevance of his research on the promotional products industry. Other topics include the shifting paradigm for sales commission compensation, the myth that extroverts make the best salespeople, how to decommoditize our medium, the threat of internet selling, and more.

Daniel H. Pink is the author of five provocative books– including the long-running New York Times bestsellers, A Whole New Mind and Drive. His latest book, To Sell is Human, is a #1 New York Times business bestseller, a #1 Wall Street Journal business bestseller, and a #1 Washington Post nonfiction bestseller. Dan’s books have been translated into 34 languages. He lives in Washington, DC, with his wife and their three children.

In this episode, Bobby Lehew and Dana Zezzo meet for an early morning chat at the ASI Power Summit. (Tim Andrews even makes a cameo appearance as a photographer). A fast-paced, rich conversation on a myriad of topics, including:

The law of reciprocity and the power of giving away your secrets, Zezzo’s Three Levels of Marketing, national account advice, powerful advice for beginning suppliers, using your competition to establish benchmarks for yourself, giving back to your industry, the paradigm shift and risk of publishing thought leadership for an industry.

In this episode, Bobby Lehew and Dana Zezzo meet for an early morning chat at the ASI Power Summit. (Tim Andrews even makes a cameo appearance as a photographer). A fast-paced, rich conversation on a myriad of topics, including:

The law of reciprocity and the power of giving away your secrets, Zezzo’s Three Levels of Marketing, national account advice, powerful advice for beginning suppliers, using your competition to establish benchmarks for yourself, giving back to your industry, the paradigm shift and risk of publishing thought leadership for an industry.