PromoKitchen Podcast

In this special episode of the PK Podcast, Mark Graham (commonsku), Larry Cohen (Axis Promotions), Jessica Hutwelker(Sunrise Identity) and Bill Petrie(Brandivate) discuss the pending Staples acquisition of Office Depot and the impact this could have on the promotional products industry. Enjoy!

In this special episode of the PK Podcast, Mark Graham (commonsku), Larry Cohen (Axis Promotions), Jessica Hutwelker(Sunrise Identity) and Bill Petrie(Brandivate) discuss the pending Staples acquisition of Office Depot and the impact this could have on the promotional products industry. Enjoy!

Mitch Mounger, the erudite and candid CEO of Sunrise Identity, a very successful distributor located in Washington, joins us to discuss some of the secrets behind their success, including their open book management philosophy and getting services ahead of product in the selling cycle. Among other topics, (including best sales types and answering our ’10 questions about Mitch’), he also shares his transition from having a closed attitude towards suppliers to opening up and sharing more information that results in stronger relationships and closed sales.

Mitch Mounger, the erudite and candid CEO of Sunrise Identity, a very successful distributor located in Washington, joins us to discuss some of the secrets behind their success, including their open book management philosophy and getting services ahead of product in the selling cycle. Among other topics, (including best sales types and answering our ’10 questions about Mitch’), he also shares his transition from having a closed attitude towards suppliers to opening up and sharing more information that results in stronger relationships and closed sales.

In this episode of the PromoKitchen Podcast, Chefs Mark Graham and Dale Denham bring you up to the present as we speak to Norman Cohn, Chairman of the Advertising Specialty Institute (ASI) about how both ASI and the industry look in 2015.

In June 2012, the Wall Street Journal described Norman as the “Sultan of Swag.” It was a breakthrough piece written by one of the country’s most prominent media outlets and it shone a bright light on our industry. However, Norman is much more than just the sultan of swag, some might say he’s the architect of the modern promotional products industry.

Norman was born Iowa in 1933 and had his first encounter with promotional products in high school. Then in 1962, Norman convinced his family to sell off their supplier interests and acquire ASI, at the time, a small trade association. Over the next 6 decades, ASI grew into a powerhouse with media, technology, trade shows and education as part of its product mix. ASI now touches over 25,000 distributors and suppliers and wields enormous influence over how the industry operates today. How ASI grew to where it is today is an incredible story of perseverance and entrepreneurship and one that we are privileged to bring you.

Click, listen, and comment. Without further ado – enjoy!

In this episode of the PromoKitchen Podcast, Chefs Mark Graham and Dale Denham bring you up to the present as we speak to Norman Cohn, Chairman of the Advertising Specialty Institute (ASI) about how both ASI and the industry look in 2015.

In June 2012, the Wall Street Journal described Norman as the “Sultan of Swag.” It was a breakthrough piece written by one of the country’s most prominent media outlets and it shone a bright light on our industry. However, Norman is much more than just the sultan of swag, some might say he’s the architect of the modern promotional products industry.

Norman was born Iowa in 1933 and had his first encounter with promotional products in high school. Then in 1962, Norman convinced his family to sell off their supplier interests and acquire ASI, at the time, a small trade association. Over the next 6 decades, ASI grew into a powerhouse with media, technology, trade shows and education as part of its product mix. ASI now touches over 25,000 distributors and suppliers and wields enormous influence over how the industry operates today. How ASI grew to where it is today is an incredible story of perseverance and entrepreneurship and one that we are privileged to bring you.

Click, listen, and comment. Without further ado – enjoy!

In this episode, Mark Graham and Bobby Lehew sit down with Paul Bellantone at the recent PPAI Expo and discuss:

The growing optimism in the industry, PPAI’s role in providing legislative oversight for the industry, the impact of social media on an organization like PPAI, the new PPAI certification designations (TAS, CAS, MAS and MAS+). the effectiveness of shows and the future of trade shows

In this episode, Mark Graham and Bobby Lehew sit down with Paul Bellantone at the recent PPAI Expo and discuss:

The growing optimism in the industry, PPAI’s role in providing legislative oversight for the industry, the impact of social media on an organization like PPAI, the new PPAI certification designations (TAS, CAS, MAS and MAS+). the effectiveness of shows and the future of trade shows

In this edition of the PromoKitchen Podcast Mark Graham chats with Gene Geiger about the recipe for good leadership, the importance of working as a team, and the future of the affiliate franchise model. It’s PK Podcast #68 – Enjoy!

In this edition of the PromoKitchen Podcast Mark Graham chats with Gene Geiger about the recipe for good leadership, the importance of working as a team, and the future of the affiliate franchise model. It’s PK Podcast #68 – Enjoy!