PromoKitchen Podcast

Before zoom meetings, there was ZOOMcatalog. Chef Kate Plummer and Sous Chef Amanda Delaney sat down to chat with the inspiring women behind ZOOMcatalog, Noleen Zasman, President, and her daughters Bryony Zasman, Co-Founder and Chief Product Officer, and Donna Zasman Lomazini, Director of Business Development, for our latest instalment of Growing Up Promo. You do not want to miss this amazing story of how this woman-owned family business came to be, and how they have fought to push through the barriers to turn ZOOMcatalog into the forward-thinking, successful business it is today, in spite of everyone who told them they would never make it.

Sous Chef Amanda Delaney and Meg Erber with PromoCares have some exciting news for you and your future in promo! The Tee Hamilton Creative Scholarship is NOT limited to graphic artists and creative designers alike in our industry, so head over to https://www.promokitchen.org/donate to apply today! GOOD LUCK!

Sous Chef Amanda Delaney and Meg Erber with PromoCares have some exciting news for you and your future in promo! The Tee Hamilton Creative Scholarship is NOT limited to graphic artists and creative designers alike in our industry, so head over to https://www.promokitchen.org/donate to apply today! GOOD LUCK!

Chef Kate Plummer talks with PK Chef Dale Denham about what cybersecurity precaustions you need to take to keep you and your company safe.

Join us every Wednesday over on Twitter for a brand new #promochat 3:00PM Eastern, Noon Pacific

Chef Kate Plummer talks with PK Chef Dale Denham about what cybersecurity precaustions you need to take to keep you and your company safe.

Join us every Wednesday over on Twitter for a brand new #promochat 3:00PM Eastern, Noon Pacific

In this episode we talk to Bill Petrie, Brandivate and Alina Rubinshteyn, LiV2. We hear about their experiences in starting a business during 2020, a historically and challenging year. We learn about what has worked for them and how they are persevering.

In this episode we talk to Bill Petrie, Brandivate and Alina Rubinshteyn, LiV2. We hear about their experiences in starting a business during 2020, a historically and challenging year. We learn about what has worked for them and how they are persevering.

In this episode we talk to Bill Petrie, Brandivate and Alina Rubinshteyn, LiV2. We hear about their experiences in starting a business during 2020, a historically and challenging year. We learn about what has worked for them and how they are persevering.

In this episode we talk to Bill Petrie, Brandivate and Alina Rubinshteyn, LiV2. We hear about their experiences in starting a business during 2020, a historically and challenging year. We learn about what has worked for them and how they are persevering.

In this PromoKitchen podcast. Mark Graham, Kate Plummer and Jeremy Picker riff about the impact of promo on world events (and the other way around).

We spend a lot of time reminding end clients why promotional products are an effective marketing strategy. However, we often find ourselves fighting an uphill battle when we see some end clients dismiss our medium as trinkets and trash.

But what happens when our medium is “too effective”, when it moves audiences in ways that are uncomfortable for some people? We have seen examples of this in the past few weeks with the use of branded merchandise as a rallying force at the US Capitol on January 6. Or Facebook’s encouraging its employees from wearing company merchandise lest they be the subject of attacks. Or Shopify’s decision to take down Trump’s MAGA store.

Our industry has evolved considerably over the years. Thanks to advances in technology - like print on demand, just in time inventory, e-commerce, no minimums, Direct to Garment printing - our industry has been able to respond to current events with unprecedented speed. The result is a new relationship with our medium that allows us to break out of the confining trinkets and trash category. A big part of this discussion is how we feel about our new role in world events.