Would you rather promote loyalty or push for ambition? That's the question we recently discussed with Mark Michael, CEO at DevHub.

Mark shares a refreshingly honest take: loyalty sounds noble, but leaders can overdo it. Sometimes the best thing a company can do is become the launchpad for someone’s ambition.

That’s a powerful mindset for CEOs thinking about writing a book.

Your book should not just ask people to stay loyal to your brand forever, like a clingy golden retriever with a CRM login. It should inspire ambitious people to see you as the guide, the catalyst, and the person who helps them level up.

Loyalty is nice.

Ambition scales.

Check out more such insights in my bestselling business book Wisdom From Wizards at:

https://WisdomFromWizards.com/x

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

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