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Promote, Profit, Publish episodes
- Be Found By The Perfect Reader: Why Authors Need A Podcast For Search & AI Visibility Go Beyond The Launch
Search visibility determines whether your book keeps selling or gathers dust after launch day. You poured your heart into your manuscript, but search engines and modern AI tools crave fresh, consistent content to recommend your brand. Host Juliet Clark welcomes podcast strategist Tracy Hazzard to break down why a weekly show provides the ultimate relevance engine for authors. You'll discover how audio content drives organic discovery, outranks static sales pages, and feeds eager buyers straight to your book. Stop letting your publication fade into digital silence and turn your core message into a continuous platform.
Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
thrillerybooks.com
1 hr 6 min - From New Subscribers to Loyal Fans: Mastering Author Email Automation And Engagement
Sending a single broadcast email to your subscriber list won't drive long-term book sales. Host Juliet Clark breaks down why relying on one-off newsletters fails and how proper Author Email Automation creates a reliable pipeline for your releases. You'll learn the critical difference between broadcast messages and automated drip sequences that nurture readers on autopilot. Juliet reveals the five essential email automations every author needs to build before year-end to turn casual downloaders into dedicated fans. She also shares proven strategies to clean inactive contacts from your list so your deliverability rates stay high. Implement these automated systems today to transform your reader list into a high-converting audience for your next book launch.
Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
thrillerybooks.com
15 min - Why Q4 Is the Worst Time To Launch Your Book And What To Do Instead
Releasing a new manuscript during the fourth quarter seems like a smart holiday move, but executing a Q4 Book Launch Strategy during peak ad season can ruin your sales potential. Host Juliet Clark reveals why holiday noise, extended printing delays, and skyrocketing ad costs make November and December terrible times for first-time authors to release a book. You'll discover how corporate giants drive up CPMs during Black Friday, pricing out independent authors with smaller budgets. Instead of pushing expensive releases, you'll learn why shifting your focus toward audience list building in October positions you for massive success when January arrives. We'll break down the exact timeline to capture holiday Kindle receivers who actively hunt for fresh self-help topics after New Year's Day. Building a dedicated list today ensures you won't waste valuable ad dollars when readers are most eager to buy.
Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
thrillerybooks.com
14 min - From SEO To GEO: Helping Experts Stand Out In The Age Of AI
Traditional search engine optimization isn't enough to keep your business visible in today's digital world. Host Juliet Clark welcomes AI visibility strategist Amy Yamada to discuss how authority-level experts can adapt to generative engine optimization. Web traffic is shifting as potential clients ask large language models for direct recommendations rather than searching Google. Amy explains how structuring your core content helps artificial intelligence models accurately recognize and recommend your work. You'll learn practical ways to delegate repetitive workflows to AI tools without losing your authentic human voice. Discover how to transform your existing body of work into structured data that powers your platform's organic growth.
Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
thrillerybooks.com
32 min - Direct Sales and Author Control The Future of Audiobook Publishing
Authors face massive challenges with low royalties and zero pricing flexibility when using traditional distribution channels. Host Juliet Clark sits down with guest Becky Parker Geist, Founder and CEO of Pro Audio Voices, to discuss how authors can regain audiobook publishing control through direct sales platforms. They examine how creators lose rights and profits to retailer subscriptions that give away content for free. By taking back ownership, authors can build direct relationships with listeners and set their own promotional pricing. Discover why community building and direct author-to-listener engagement form the backbone of sustainable publishing success. Learn how human narration creates an authentic connection that artificial voices can never replicate.
Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
thrillerybooks.com
33 min - From Book To “Living Document”: Using AI To Engage, Capture, And Convert Readers
Authors often struggle to maintain a direct connection with their readers after published work hits the marketplace. Host Juliet Clark speaks with guest Domingo Silvas, CEO and co-founder of Praxis AI, about how Interactive Book AI transforms traditional manuscripts into dynamic digital platforms. Domingo shares his journey of turning a three-hundred-page business book into an engaging, multi-language experience. Readers can now chat directly with a custom-trained companion to get personalized answers and immediate action steps. This platform captures valuable prospective client contact details that traditional storefronts keep hidden from creators. You'll discover how embedded videos and audio tools help experts build long-term trust with their audience.
Book your call with our Team:
https://meetwithpraxis.com/praxis
Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
thrillerybooks.com
53 min - Platform Building, Book Awards, And Marketing That Works
Host Juliet Clark joins international best-selling author Patrick Snow at a Mary West Network event to explore scalable strategies for building an author platform. Many writers publish books without an established audience, often resulting in stagnant sales. Since relying solely on print royalties is rarely sustainable, true success requires a multi-layered marketing approach—utilizing lead magnets and custom funnels to transition readers into high-ticket programs. In this episode, you will learn how to navigate algorithm shifts, leverage advanced reader copies, and secure prestigious book awards. Establishing these sustainable assets ensures long-term authority for every author’s career.
Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
thrillerybooks.com
53 min - Guaranteed Podcast Interviews for Authors: Inside Jackie Lapin’s Process
Host Juliet Dillon Clark sits down with booking expert Jackie Lapin to reveal the secrets of landing high-impact Podcast Interviews that actually drive book sales. If you're tired of struggling with Amazon's constantly shifting algorithms, getting your message onto external platforms is the fastest way to build an engaged audience. Jackie shares her proven process for capturing an author's unique soul on a page and a half to draft irresistible pitches—an essential part of her Conscious Media Relations. You'll learn why a guaranteed booking model protects your marketing budget and how to avoid open-ended PR agency contracts that fail to deliver. Don't let your masterpiece languish on a virtual shelf when you can start filling your email list and coaching funnels today.
Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
thrillerybooks.com
22 min - A Fiction Release Playbook: Building Lists, Reviews, And Momentum
Many authors publish their books only to find them languishing on Amazon without a single sale. Juliet Dillon Clark shares her exact, proven Fiction Release Playbook to help you build list momentum and secure early reviews. You'll learn how she leveraged targeted Facebook ads, book funnels, and advanced reader groups to launch her latest mystery novel successfully. She reveals why traditional marketing often fails and how a dedicated launch budget makes all the difference. Stop wasting money on platforms that don't convert and start building a reciprocal reader community that drives actual sales.
Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
thrillerybooks.com
26 min - Your Funnel Isn't Broken - It's Empty
Many non-fiction and fiction authors struggle with stagnant book sales because they focus on designing pages rather than driving consistent visitors. In this session, host Juliet Clark breaks down why Amazon algorithm changes require external visibility rather than internal site ads. You'll learn how to replace random marketing tactics with a repeatable multi-channel strategy built for long-term growth. Juliet explains the exact framework for building an email list through targeted reader magnets, newsletter swaps, and group promotions. Discover how to leverage advanced reader copies, meta ads, and podcast appearances to transform your book into a qualified lead engine. This strategic blueprint gives you the tools to create a sustainable sales rhythm for your author platform.
Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/
thrillerybooks.com
55 min
About Promote, Profit, Publish
From the publisher's feed
Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up.
Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book.
The truth….
If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…)
You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go.
The result…..
You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place.
Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!