Chris Krimitsos is a master facilitator and conference producer. He has produced thousands of events under the umbrella of the Tampa Bay business owners and in 2015 he launched pod Fest Multimedia Expo. Pod Fest is a national conference for content creators that takes place in Orlando, Florida and has grown to over 1000 attendees in just a few years. He is a speaker, a business leader, and event producer, a podcaster, and a filmmaker.

Notes:

• When it comes to marketing via social media you need to figure out who your audience is, where they're at. So if you have very B2B audience, you're going to be using LinkedIn for the most part. If you're a millennial audience, almost exclusively, you can be using Facebook, Instagram.
• It’s not about posting a lot. It’s about curating the image of your event. You need to paint the picture of what it will be like if someone were to attend this event. 
• Photography and cinematography should be a line item in your budget. 
• If you are promoting and event, paid ads on social media platforms is a must. 
• Always do live promotions in real time. 
• Another source of social media influence is the people speaking at your event. 
• In addition to building a list via digital marketing, Chris speaks as a number of other events and passes around a sheet for people to sign up to receive more info. 
• You could do a podcast throughout the year featuring your speakers as a way to tease the audience for what they’ll get out of attending your conference. 
• Podcasts can be used to gain access to people that would not otherwise take your calls. 
• There are a number of ways to leverage your content.