PROMPT This

Mark Bautista joins Greg and Clint to explore how AI is reshaping the sales playbook. They unpack why early adoption pays off, how predictive analytics sharpens forecasting, and why custom GPTs are quickly becoming indispensable for sales teams. Mark also shares lessons from a recent AI hackathon and reveals how AI can transform RFPs, quarterly business reviews, and even real-time customer engagement during sales calls. The conversation reinforces one core truth: AI won’t take your job, but the salesperson who knows how to use it just might.

This episode is part of our Modern GTM Series, where operators share how AI is reshaping sales, marketing, and strategy. Explore the full series here → https://www.promptthis.ai/PROMPT-This-Podcast-GTM-Series

Mark Bautista is a sales leader at Splashtop (www.splashtop.com), a remote access software company.  Mark has spent years at the intersection of AI and sales, helping teams turn experimentation into real results. Known for bridging the gap between cutting-edge tools and everyday sales execution, Mark believes AI isn’t about replacing jobs—it’s about amplifying performance.

This episode’s AI Challenge invites you to:

We’ve posted detailed steps in the blog link above. Visit https://www.promptthis.ai/ai-challenges to see all of the AI Challenges and share your results with the community.

00:00 – Intro & Setting the Stage
Greg and Clint open the episode with context on AI in business.

03:28 – Meet Mark Bautista
Mark shares his background and journey into AI for sales.

06:45 – Early Adoption Advantage
Why experimenting early with AI tools gives teams a competitive edge.

10:45 – Predictive Analytics in Action
How AI improves forecasting and exposes hidden gaps.

14:09 – From Hackathons to Habits
Engaging teams with AI challenges and adoption strategies.

18:30 – Automating Sales Processes
Where AI saves time without sacrificing quality.

19:39 – Customizing AI for Sales
The role of custom GPTs in making AI truly useful.

22:05 – Reinventing RFP Responses
How AI can streamline and accelerate the proposal process.

25:49 – Quarterly Business Reviews Reimagined
Turning data into insight with AI-powered summaries.

29:08 – Customer Intelligence on Demand
Using AI to better understand and engage prospects in real time.

32:24 – The Case for Custom GPTs
Why tailoring AI is the key to effectiveness.

34:50 – Jobs, AI, and the Future of Sales
Why AI won’t replace sellers—but will redefine the role.

37:14 – Closing & AI Challenge Recap
Greg and Clint wrap up with key takeaways and issue the AI Challenge.

Charles Hicks joins Greg and Clint to explore how AI is transforming customer experience, the evolution of AI reasoning models, and the traps leaders fall into when adopting AI. Charles shares practical workflows, his go-to tools, and why the future of work will require both human creativity and AI fluency.

Charles Hicks is a founder and the CTO of Reliable CX (www.reliable.cx), helping organizations integrate AI into customer experience strategies. With over 15 years in CX design, he’s known for his mantra: “Automate the mundane, humanize the exceptional.”

This episode’s AI Challenge invites you to:

We’ve posted step-by-step guides for both challenges in the blog links above.

Visit https://www.promptthis.ai/ai-challenges to read the articles, follow the instructions, and share your results with the community.

00:00
Intro & Guest Welcome
Greg and Clint set the stage and introduce Charles Hicks.

02:40
Automate the Mundane, Humanize the Exceptional
Charles explains his guiding principle and its impact on CX.

04:50
Practical AI in Action
Real-world examples of using AI for transcripts, summaries, and strategy docs.

10:16
The Future of Jobs & AI Adoption Traps
Why roles will shift, common mistakes leaders make, and how to avoid them.

19:53
Data Quality & AI Tools
The reality of CRM data, plus Charles’ favorite AI tools for daily use.

26:11
Closing & AI Challenge Recap
How to connect with Charles and take part in the AI Challenge.

What happens when two curious minds, Clint and Greg, set out to decode the future of AI in business without the jargon or ego? In this trailer, they crack open the vision behind PROMPT This, a podcast built for business leaders and anyone tired of surface-level tech talk.

New to PROMPT This? The Welcome Series is the perfect place to begin. It gives you a quick feel for the show and the way we think about AI. The episodes are sharp, honest, and easy to jump into. If you want a clear starting point that sets the tone and brings you into the conversation, start here.

Listen to the Welcome Series:   https://www.promptthis.ai/prompt-this-podcast-start-here-series