🎙️ In this episode, we sit down with Chris Chambers — a digital marketing leader with deep expertise in paid search, performance marketing, and AI-driven advertising strategies. Chris has spent over a decade helping brands maximize ROI from Google Ads, Bing Ads, and paid social campaigns, blending data, creativity, and automation to scale growth.

With a career spanning agency leadership and hands-on campaign management, Chris has advised businesses across industries on how to structure high-performing PPC accounts, leverage audience insights, and integrate AI tools for smarter bidding and targeting. His approach combines the rigor of data-driven decision-making with the art of persuasive ad copy and user experience.

Today, Chris is at the forefront of AI adoption in performance marketing — from automating keyword expansion and ad testing to building predictive models that anticipate consumer behavior. We dive into how AI is transforming PPC, what marketers need to know about Google’s AI-first future, and why human judgment is still critical in an increasingly automated landscape.

🔍 Topics we cover:

• AI in Google Ads & PPC automation

• Scaling campaigns with predictive analytics

• Data-driven ad copy & creative testing

• The future of paid media in an AI-first world

🧠 Don’t miss this conversation if you’re a marketer, founder, or PPC professional looking to master the next wave of AI-powered advertising!

#AI #PPC #GoogleAds #PerformanceMarketing #ChrisChambers #DigitalMarketing #MarketingPodcast

🎙️ In this episode, we sit down with Jonathan Metrick — a growth leader, advisor, and investor at the intersection of brand, data, and AI. Jonathan has built a career driving exponential growth for consumer and B2B companies, blending classical brand strategy with advanced analytics and emerging technologies. With leadership experience spanning Fortune 500s to high-growth startups, he brings a rare mix of creativity and rigor to scaling businesses.As an advisor and investor, Jonathan is helping founders harness AI to supercharge go-to-market strategies — from predictive modeling and customer acquisition to performance marketing and retention. His approach combines storytelling with science, enabling companies to unlock growth in an era where data and machine learning redefine the rules of competition.We dive into his playbook for sustainable growth, how AI is transforming marketing strategy, and the patterns he sees across successful startups in today’s evolving landscape. Whether you’re a founder, operator, or marketer, this conversation will give you frameworks to apply AI-driven growth tactics directly to your business.🔍 Topics we cover: • Scaling with AI-powered growth models • Balancing brand building with data-driven marketing • Lessons from advising high-growth startups • The future of performance marketing in the age of AI#AI #GrowthMarketing #JonathanMetrick #StartupPodcast #MarketingStrategy #VentureCapital

🎙️ In this episode, we sit down with Al Schuster and Heather Johnson, the dynamic duo behind Polaris Brand Promotions — a leader in experiential marketing and retail brand activation. With decades of combined experience, Al and Heather have built Polaris into a powerhouse that connects national brands to local consumers through high-impact, human-centered promotions.

We explore how Polaris uses AI and data-driven insights to supercharge field marketing — from optimizing retail demos and sampling strategies to improving rep performance and campaign ROI. Al shares lessons from scaling operations across thousands of in-store activations, while Heather offers a behind-the-scenes look at how AI is helping streamline logistics, scheduling, and training across distributed teams.

Whether you’re in CPG, retail marketing, or brand experience strategy, this episode offers a rare look into how a modern promotions company is adapting to an AI-powered world without losing the human touch.

🔍 Topics we cover:

• Using AI to optimize field marketing at scale

• Brand sampling strategies that drive conversion

• Rep performance tracking and feedback loops

• Why human connection still matters in AI-driven campaigns

#ExperientialMarketing #RetailPromotions #AIinMarketing #FieldMarketing #BrandActivation #CPGMarketing #PolarisPromotions #ShopperMarketing #MarketingOps #AIandHumans

🎙️ In this episode, we dive into the mind of Nick Cawthon — a visionary designer, researcher, and strategist at the intersection of user-centered design and enterprise-scale systems. With a career spanning influential roles in UX leadership and product innovation, Nick has helped shape digital experiences for some of the world’s most complex organizations.

Nick brings a rare blend of hands-on craft and strategic thinking to the table. As an invited speaker at SigCHI, Xerox PARC, PeopleNerds, and Lunch@Google, and an adjunct professor at CCA’s Design MBA and TRIUM Executive MBA, he’s influenced a generation of designers and strategists. He’s also a driving force behind the UX research community—open-sourcing tools like sandbox.gauge.io and anchorbox.gauge.io to make rigorous research more accessible to teams everywhere.

We talk about how AI is reshaping the UX research workflow, what design leadership looks like in the age of LLMs, and why enterprise-scale design systems need more than just good intentions—they need better tooling, governance, and culture.

🔍 Topics we cover:

• Open-sourcing UX research tools

• AI’s impact on product discovery

• Scaling research ops in large orgs

• Future of design strategy in enterprise tech

#UXResearch #AIinDesign #ProductStrategy #NickCawthon #DesignLeadership #EnterpriseUX #UXTools #AgenticDesign #UserExperience

🎙️ In this episode, we talk with Bryan Byler — Chief Revenue Officer at Aptitude 8, the leading RevOps consultancy helping high-growth companies operationalize their go-to-market motions with HubSpot and advanced automation. With a decade of experience across sales, marketing, and operations, Bryan brings a unique perspective on how AI is reshaping the future of RevOps.

At Aptitude 8, Bryan has worked with hundreds of SaaS and tech-enabled businesses to streamline their GTM systems, aligning teams around clean data, scalable processes, and actionable insights. Now, with AI moving from buzzword to baseline, Bryan is spearheading the firm’s approach to embedding generative AI into revenue operations — from automated lead routing and enrichment to AI-assisted playbooks and rep coaching.

We dive into what AI-native RevOps looks like, how Aptitude 8 uses internal tooling like their product Hapily to supercharge HubSpot, and Bryan’s outlook on how RevOps leaders can evolve their stack, skillset, and strategy to thrive in an AI-powered world.

🔍 Topics we cover:

• Using generative AI to scale RevOps

• HubSpot automation and AI-enhanced workflows

• CRO perspective on go-to-market efficiency

• AI tools for sales enablement and pipeline ops

• The future of RevOps in the age of LLMs

#RevOps #HubSpot #BryanByler #Aptitude8 #Hapily #AIinSales #GoToMarket #B2BSaaS #StartupPodcast #RevenueOperations #GTM

🎙️ In this episode, we sit down with Mike Svetlic — founder of Michael Brennan Media and a battle-tested growth marketer with a 15+ year career scaling demand generation at companies like Brex, Dell Technologies, and Iron Horse. Mike is now channeling his enterprise experience into helping high-ACV B2B companies nail their GTM strategy using a potent mix of storytelling, data, and AI.

At Michael Brennan Media, Mike is pioneering a performance-led approach to growth — blending 1st, 2nd, and 3rd-party data, intent signals, firmographics, and persona insights to deliver personalized campaigns that convert. From re-architecting paid media at Brex to tripling media spend velocity at Iron Horse, his track record speaks for itself.

In this episode, we explore how Mike uses AI to identify job titles, interests, psychographics, and buyer behaviors at scale — and turn that into precision-targeted demand gen. He also shares what most companies get wrong about funnel design, campaign ops, and cross-functional collaboration.

🔍 Topics we cover:

• The science behind persona-driven GTM

• Scaling paid media with AI and intent signals

• Why B2B marketing teams need editors, not just copywriters

• Demand gen lessons from Brex and Dell

  🧠 This one’s a playbook for B2B founders, CMOs, and growth leaders.

#GTMStrategy #B2BGrowth #MichaelBrennanMedia #MikeSvetlic #DemandGen #AIMarketing #StoryDrivenMarketing #StartupPodcast

🎙️ In this episode, we sit down with John Doherty — founder of EditorNinja and a veteran in the SEO and content marketing world. With a career spanning roles at HotPads (Zillow Group), Trulia, and Distilled, John has helped scale organic growth for some of the biggest names in tech. Now, he’s building EditorNinja — a platform designed to solve a surprisingly overlooked problem: broken content operations.

EditorNinja is on a mission to help marketers publish polished, professional content at scale — without bottlenecks. John shares how he’s using AI to streamline the editorial workflow, from grammar and clarity to consistency and SEO-readiness. It’s not about replacing human editors, but supercharging them with AI-driven efficiency and systemized quality control.

We dive into John’s journey from agency owner to SaaS builder, his philosophy on content ROI, and the tactical playbook he recommends for teams looking to 10x their output without sacrificing quality.

🔍 Topics we cover:

• AI + human editing workflows

• Scaling SEO content without burnout

• Building EditorNinja from agency insights

• Why content ops is your growth unlock

  🧠 A must-listen for marketers, content leaders, and SEO-driven founders ready to level up.

#ContentMarketing #EditorNinja #JohnDoherty #SEO #ContentOps #AIEditing #StartupPodcast #MarketingTech

🎙️ In this episode, we chat with A. Lee Judge — a visionary content strategist, speaker, and co-founder of Content Monsta. With a rich background in enterprise marketing and broadcasting, Lee blends storytelling, brand strategy, and tech-savvy execution to create high-impact content engines for B2B brands.

From his early days in radio to leading global marketing efforts at companies like SAP and Cox Communications, Lee has always been ahead of the curve. At Content Monsta, he now helps companies scale their thought leadership using a blend of video, audio, written, and social content — all powered by smart systems and AI augmentation.

We dive into how Lee uses AI to multiply content creation without losing the human voice, how he helps executives become media powerhouses, and what the future of B2B podcasting and video marketing looks like in the age of AI copilots.

This episode is a masterclass in brand-led growth, ideal for B2B marketers, CMOs, and founders looking to level up their content strategy with authenticity and scale.

🔍 Topics we cover:

• AI-powered content repurposing

• Building B2B media brands

• Executive thought leadership with video & podcasting

• Content strategy frameworks for demand gen

• The future of human-AI storytelling

🎧 Don’t miss this one if you’re serious about B2B content that drives pipeline!

#ContentMarketing #AIinMarketing #B2BPodcasting #ALeeJudge #ContentMonsta #DemandGen #ThoughtLeadership

🎙️ In this episode, we sit down with Kathleen Schaub — one of B2B marketing’s most seasoned and strategic minds. With over three decades of experience in transforming marketing organizations, Kathleen has held executive roles at tech giants like SAP and Autodesk, and served as Vice President and Global Practice Leader at IDC, where she led groundbreaking research on marketing operations and transformation.

Kathleen is best known for architecting high-performance marketing teams by combining human insight, operational excellence, and cutting-edge technologies. Now a sought-after consultant and advisor, she helps marketing leaders navigate AI adoption with clarity and confidence. Her approach goes beyond tools—she focuses on how AI changes the very fabric of marketing decision-making, customer engagement, and team design.

We dive deep into what it takes to future-proof a marketing org in the AI era. From rethinking the role of the CMO to implementing AI for content operations, Kathleen shares a powerful perspective on the future of intelligent marketing leadership.

🔍 Topics we cover:

AI adoption in B2B marketing

Marketing ops evolution over 30+ years

CMO transformation in the AI age

How to build adaptive, insight-led teams

🧠 Don’t miss this masterclass in marketing transformation from a true industry pioneer.

#B2BMarketing #KathleenSchaub #MarketingOps #CMOLeadership #AIinMarketing #MarketingTransformation #SaaSMarketing #GoToMarket

🎙️ In this episode, we sit down with Richard Bishop — a global thought leader in automated vehicles and the founder of Bishop Consulting, where he advises governments, OEMs, and tech companies shaping the future of mobility. With a background at the U.S. Department of Transportation and decades of experience at the intersection of transportation policy and autonomous technology, Richard has been a driving force behind AV adoption.

Richard shares how artificial intelligence is revolutionizing the autonomous vehicle stack — from perception and decision-making to operational design domains. He also dives into the rise of AI agents for real-time traffic negotiation, predictive safety systems, and large-scale fleet optimization.

We explore the unique challenges of bringing autonomy to heavy-duty freight, the shift from rule-based logic to probabilistic AI models, and how policy frameworks must evolve to match the pace of innovation. Richard also reflects on what’s hype vs real in AV and why cross-sector collaboration is critical.

This is a must-listen for mobility innovators, AI engineers, transportation policymakers, and anyone curious about how AI is steering the future of driving.

🔍 Topics we cover:

Autonomous freight & AI

AI agents for real-time driving decisions

Government policy in AV deployment

AV startups vs legacy OEMs

Human-machine interaction in driving systems

🚗 Don’t miss this road trip into the AI-powered future of transportation!

#AutonomousVehicles #AIinMobility #RichardBishop #SelfDriving #FutureOfTransport #MobilityTech #AVPolicy