What does it really cost to generate a meme, summarize an article, or run a chatbot? In this episode, we explore the often-overlooked environmental impact of Generative AI—especially when it comes to electricity and water use.

Dr. Kristof Schum, a Generative AI Partner Leader from AWS EMEA, joins Brandon Eychaner (Deloitte Central Europe) to discuss how major players in the AI space are building for scale and sustainability. From designing more efficient infrastructure to rethinking the value of each prompt, we unpack what it means to use Generative AI responsibly.

Whether you're an enterprise leader, a curious user, or just wondering what goes on behind the prompt, this conversation offers practical insights and a hopeful look at what’s possible when innovation and intention go hand-in-hand.

Fun fact: this episode was recorded back in August 2024—and it’s still just as relevant today. Turns out, good conversations (and solid thinking) age well.

 

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