Marty talks about a new enterprise study that will use the AVP as a means for collecting EEG waves from people with neurological disorders, allowing them to communicate through the device.    

“This Startup Wants to Put Its Brain-Computer Interface in the Apple Vision Pro” – Wiredhttps://www.wired.com/story/this-startup-wants-to-put-its-brain-computer-interface-in-the-apple-vision-pro/

Key Points

1. Who Cognixion is

- A California-based startup focused on non-invasive BCIs (EEG-based), avoiding surgical implants.

- Its mission is to enable communication for people with ALS, paralysis, and other conditions that limit speech.

- Previously built the dedicated Axon-R headset, tested with ALS patients.

2. Vision Pro Integration

- Cognixion is preparing a clinical trial with ~10 participants using a Vision Pro modified with their custom EEG headband.

- The system detects visual fixation and attention patterns so users can select items on-screen by focusing on them.

- A neural-computing pack worn at the hip processes the brain-signal data.

3. Role of AI

- Cognixion uses per-user generative-AI models trained on the user’s prior communication to predict words or phrases.

- In Axon-R trials, participants reached near-conversational communication speeds during multi-hour weekly sessions.

4. Opportunities & Challenges

Advantages:

- Non-invasive → less risk, potentially faster adoption.- Leverages a mainstream headset (Vision Pro) and its spatial-computing ecosystem.

- AI support can help overcome the low signal resolution of non-invasive EEG.
Challenges:

- EEG remains less precise than implanted BCIs, so decoding speed and reliability must improve.

- The hardware still involves extra components (headband, hip pack) and must be ergonomic and socially acceptable.

- Regulatory hurdles: moving from small clinical trial to FDA-approved assistive-tech product.

We’ll revisit this topic in an upcoming Vision ProFiles episode with more expert insights and discussion.

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