Marty talks about the latest Gurman opinion about the lackluster amount of spatial video available for the AVP and implications for the future

Follow the live stream at YouTube.com/@VisionProfiles on Monday nights at 9 PM EST or catch the video later on Youtube or audio on any pod catcher service

Today’s ProNote: 

Apple's Vision Pro Is Suffering From a Lack of Immersive Video

https://www.bloomberg.com/news/newsletters/2025-08-17/why-doesn-t-the-vision-pro-have-more-immersive-video-apple-is-slow-rolling-it-mefmwpb1 

·   Core problem: Vision Pro remains niche due to the $3,499 price and a lack of must‑have features; visionOS 26 polish (e.g., widgets) hasn’t shifted perception.

·   Immersive video = killer app… but scarce: Apple has slow‑rolled releases—about 27 total—so owners often feel there’s little to watch.

·   Concrete gaps: still promoting NBA All‑Star 2024 while no 2025 immersive version exists months later; concerts are limited (Metallica, Bono; a short Weeknd clip).

·   Series are thin: Wild Life (4 eps), Elevated (1), Boundless (2), Adventure (5), Prehistoric Planet (2), Concert for One (1).

·   3D ≠ truly immersive: 3D Disney/Harry Potter/James Bond titles don’t deliver the all‑around‑you feel of Apple’s immersive videos.

·   Why the drip‑feed: Apple shot a lot of immersive content, but production is expensive and resource‑intensive; with slow sales, Apple is metering releases to avoid draining the reserve.

·   Catch‑22: Immersive video is what sells the headset, yet low sales make a big content push hard to justify—leading to a standstill.

·   Retail angle: Apple leans on immersive video in store demos because it’s the strongest “wow” moment.

·   Sales reality: Estimates suggest well under 1M U.S. units since launch, weakening the case for heavy near‑term spend on programming.

·   Roadmap tension: A faster‑chip refresh could land this year (incremental), while a cheaper, lighter model isn’t expected until 2027—risking today’s content feeling dated by the time mass adoption arrives.

·   Third‑party pipeline: Apple released a Mac app for immersive production and partnered with Blackmagic; a racing doc is due next month—but partners likely won’t bridge the gap if Apple doesn’t go big.

·   Bottom line: Vision Pro’s best trick is immersive video, but until Apple expands the library, it remains an impressive demo more than a reason to buy.

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Website: ThePodTalk.Net