Marty talks about a positive Wall Street Journal article about the AVP and business use

Quick Take

The Wall Street Journal reports that while the $3,499 Apple Vision Pro hasn’t broken through broadly with consumers, it’s quietly gaining traction in business—especially where high-fidelity visualization and training matter.

• Enterprise-first adoption: Unlike iPhone’s consumer-led rise, Vision Pro is seeing company-led uptake across specific verticals.

• Why these niches: Best-in-class visuals, precise hand/eye UI, and adjustable immersion make spatial tasks (design, simulation, review) feel natural.

• Reality check: High price, comfort considerations, and a still-maturing app ecosystem limit mass consumer pull—so near-term momentum sits in pro workflows.

• Retail design: Lowe’s uses Vision Pro to help customers and staff visualize kitchen designs at life-like scale.

• Aviation training: CAE employs spatial simulations to improve pilot training and decision practice.

• Industrial/product development: Dassault Systèmes integrates Vision Pro into engineering/design reviews with digital‑physical overlays.

• Faster decisions, fewer surprises: Seeing true-to-scale designs in context reduces back-and-forth and boosts stakeholder alignment.

• Training where stakes are high: Immersive rehearsal for rare or risky scenarios (flight, complex operations) improves readiness without real-world risk.

• Enterprise is the bridge: Business use may seed the apps and practices that eventually make Vision Pro mainstream.

• Total cost of ownership: $3,499 headset plus accessories, device management, and training time.

• Comfort & deployment at scale: Weight/battery tether and fleet management considerations.

• App depth: More native spatial apps are needed to replace iPad ports in pro workflows.

• If your work benefits from spatial context (design reviews, simulation, complex planning), Vision Pro is already delivering value.

• For general consumers, patience: enterprise adoption will likely drive app growth and hardware refinements that broaden appeal.

WSJ — “Apple’s Vision Pro Gaining Traction in Some Niches of Business”

Link: https://www.wsj.com/articles/apples-vision-pro-gaining-traction-in-some-niches-of-business-16d3c74e

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