Proof-of-PR

Proof-of-PR

By Kelley Weaver, CEO of Melrose PR and Founder of BitwireBusinessEntrepreneurshipTechnology
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Proof-of-PR episodes

  • Episode 157: Arthur Gervais on Crypto Micropayments

    This week we are joined by Arthur Gervais, the CEO at Liquidity Network. Liquidity Network uses off-chain payments enabling high volume of fast trading and purchasing. Arthur explains that blockchain's impact on the banking and finance industries can lead to revolutionary changes in the way that business is conducted, especially shifting who will be given access to participate in trade. He dives in to the use cases for these types of payments and explains how this off-chain system is different from current exchanges. Arthur concludes by asking our listeners to reach out with questions, advice and comments.

    Topics covered:

    - Arthur's early days of cryptocurrency involvement.

    - Financial uses of blockchain.

    - The hourglass model.

    - What Liquidity Network does.

    - The transaction potential of Liquidity Network.

    - Off-chain payments vs. on-chain payments.

    - Use cases for micropayments.

    - The volatility of transaction fees.

    - The audience of Liquidity Network.

    - Liquidity Network's upcoming decentralized exchange.

    - Why being decentralized is important.

    - What's next for blockchain in general.

    Links to Resources:

    https://t.me/liquiditynetwork/

    Video Explanation of Offchain

    Liquidity Network White Paper

    Revive: Rebalancing Blockchain Payment Networks

    24 min
  • Episode 156: Women of Crypto Entrepreneurs on Crypto Startups

    In this week's episode we share a recording of a panel discussion featured on the Women of Crypto stage as a part of LA Blockchain Week. This discussion is moderated by our Crypto Token Talk host, Kelley Weaver. The guests are Crystal Rose (CEO and co-founder of Sensay), Emily Bush (co-founder of shEOS), Sarah Austin (CMO and co-founder of SOMA Open Network), and Jessica VerSteeg (CEO and founder of Paragon).

    The entrepreneurs share their journeys into blockchain. The group represents a diverse range of projects and each woman provides insights into the challenges that each industry has and is facing. They discuss current technological innovations that will develop blockchain and mass adoption.

    The entrepreneurs each advise on key features of a startup and give recommendations for beginner entrepreneurs. To conclude, the women hypothesize about the future impact of crypto and blockchain.

    Topics covered:

    - Introductions to Crystal, Emily, Sarah, and Jessica.

    - How each guest got involved in technology and blockchain.

    - Unique problems that each woman faces in the projects they are a part of.

    - Difficulties for blockchain and speculation towards it.

    - Initial coin offerings (ICOs).

    - Tips for anyone who wants to start a blockchain project.

    - Having a team, an idea, coding, a product, and a mission.

    - How to encourage the mass adoption of blockchain and the government trying to prevent it.

    - Visions of where the blockchain industry is headed from here.

    - The creation of a global economy.

    51 min
  • Episode 155: Jeremy Musighi on Using Crypto to Aid the Developing World

    Jeremy Musighi, founder of Immutable Capital, joins the show today. He is an entrepreneur who began investing in Bitcoin in 2013 and has founded several companies. Immutable Capital started as a consultancy but is in the process of adding an investing branch. Jeremy shares with us how he thinks blockchain will change the way that society and government operate. He explains how blockchain can be used in developing countries to give individuals more financial freedom. Although he concedes that there will be roadblocks, he argues that the benefits will outweigh the difficulties. He concludes by sharing which educational resources have helped him build a foundational knowledge of crypto and blockchain.

    Topics covered:

    - Jeremy's background and how he got started in crypto.

    - What excites Jeremy about blockchain.

    - Blockchain affecting developing countries.

    - Why it matters for people in developing countries to have access to crypto.

    - Barriers for cryptocurrency in developing nations.

    - Smartphone and bank account access in these countries.

    - Mobile money networks.

    - Recommended resources.

    Links to Resources:

    Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond

    Digital Currency Online Course

    http://www.immutablecapital.fund/ (site coming soon)

    https://medium.com/profoundaf

    24 min
  • Episode 154: Ana De Sousa on Crypto Startups and Impacting Adoption

    We are joined by Ana De Sousa who leads operations at FalconX, a cryptocurrency fintech company. Ana shares her vetting process for clients and how execution is perhaps the most important point of the process. She proposes the idea that the blockchain and crypto will continue to succeed and grow as industries because there are so many talented teams working to improve current industries or build new ones specifically for the blockchain. For Ana, however, her deep interest lies in applications dealing with privacy. She adamantly believes that any current issues or criticisms related to privacy in bitcoin or crypto exchange will be solved with time. Furthermore, she is optimistic that the ongoing regulation of crypto will not affect its followership. Ana is hopeful that the crypto space will advance greatly in the next decade. She finishes with advice for people who want to get involved with crypto.

    Topics covered:

    - Ana's background and an introduction to FalconX.

    - Differentiating good projects from great ones.

    - Looking at the team vs. looking at the idea.

    - Excitement for projects that promote mainstream adoption and onboarding.

    - A project that Ana is excited about that involves privacy.

    - Recent breaches in privacy leading to technological change.

    - The privacy concerns of Bitcoin.

    - The large number of projects trying to address blockchain transaction speed.

    - Regulation concerns regarding cryptocurrency.

    - Ana's thoughts about how the cryptocurrency space is growing and welcoming new people.

    - Advice for people who aren't yet involved with crypto, such as encouraging discovery.

    Links to resources:

    https://falconx.io/

    https://twitter.com/falconxnetwork

    https://twitter.com/aptsousa

    22 min
  • Episode 153: Kevin Beauregard on Auctioning Tokenized Assets

    Kevin Beauregard joins us today to discuss AUX-Augmented Exchange. Kevin began in blockchain and crypto in 2013 when he founded GoCoin, which processes fiat-to-crypto payments. Then in 2017, after working with various start-ups, he and a co-worker founded AUX. AUX is a decentralized auction that uses smart contracts and allows users to set their own values for tokenized assets. The platform is in beta stage and ready for use. Kevin shares with us the barriers he has faced in building the company and what he believes to be the greatest barriers to the expansion of crypto. He concludes the episode with resources for newcomers to the crypto space.

    Topics covered:

    - Kevin's history in crypto.

    - What AUX does.

    - Fungible vs. non-fungible assets and how smart contracts work.

    - Problems with auctions that have led to creating AUX.

    - The types of assets that should be tokenized.

    - The ongoing AUX beta and how to get started.

    - The future of blockchain and its liquidity.

    - What needs to happen in the crypto space to allow growth.

    - The need for decentralization.

    - The next steps that AUX is taking.

    Resource Links:

    Nick Szabo's explanation of Smart Contracts

    Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond

    https://www.auxplatform.com/auctions

    https://www.auxplatform.com

    https://www.facebook.com/auxtoken

    https://twitter.com/auxtoken

    https://medium.com/@auxtoken

    23 min
  • Episode 152: Simona Pop on Bettering Communities Globally with Bounties

    Today we are joined by Simona Pop, Head of Marketing & Community for The Bounties Network. This network created and uses the Bounties protocol, which enables users to create tasks across any vertical business. The user pays in ETH or any ERC20 token in order to incentivize behaviour. The protocol allows people to impart change in global communities and shift cultural norms all together. Some use cases of Bounties Network include broadening access to blockchain for people with non-technical backgrounds and for non-English speakers, cleaning up oceans and providing free education. Simona is passionate about using blockchain to strengthen a global sense of community. She discusses how blockchain is so much more than an investing tool; she believes the technology can change our world. She wraps up by encouraging listeners to contact her with social impact suggestions and sharing some advice about blockchain.

    Topics covered:

    - How Simona discovered crypto and started the Bounties Network.

    - Use cases for the Bounties Network, both live and hypothetical.

    - The technological barrier to blockchain.

    - Incentivizing and organizing actions.

    - Changing the current lack of sense of community in the world.

    - Blockchain's ability to level the playing field.

    - Challenges facing the Bounties Network.

    - Rewarding people for getting educated.

    - The Bounties for the Oceans campaign.

    - Examples of ideas for the Bounties Network.

    Links to Resources:

    https://bounties.network/

    https://twitter.com/ethbounties

    https://medium.com/bounties-network/bounties-for-the-oceans-sustained-verifiable-plastic

    https://twitter.com/sim_pop

    29 min
  • Episode 151: Dylan Dewdney on Truly Private Crypto Transactions

    Joining us today is Dylan Dewdney to talk about Mimblewimble. Mimblewimble protocol was started anonymously and allows cryptocurrency transactions to be conducted without sharing any previous transaction history. He explains that this element of security is what will enable crypto be truly fundgible. With exchanges becoming increasingly targeted by regulation, Dylan proposes that this security feature of Minblewimble will eliminate the need for most centralized exchanges altogether. Dylan concludes with advice for newcomers who want to get involved with crypto.

    Topics covered:

    - Dylan's discovery of cryptocurrency.

    - How the idea for the Mimblewimble protocol came to be.

    - What things can be powered by Mimblewimble.

    - The anonymity of the protocol.

    - Potential government regulation of Mimblewimble and the whole crypto space.

    - The dominance and future of exchanges.

    - A closer look at the term "fungible" and how it relates to crypto.

    - Completing a mass volume of daily transactions.

    - Dylan's specific involvement with Mimblewimble.

    - Advice for newcomers.

    Resource Links:

    https://www.beam-mw.com/

    https://t.me/BeamPrivacy

    https://twitter.com/beamprivacy

    24 min
  • Episode 150: Sloane Trugman on Blockchain Powering Thriving Global Economies

    Our guest today is Sloane Trugman, an advisor and activist in blockchain. Sloane focuses her work on social impact and believes that blockchain can assist in solving the 17 sustainable goals that the UN intends to fix by 2030. She explains that cryptocurrency functions better than fiat in trying to solve global issues because crypto does not belong to any of the current geo-political economies; it lies outside of the current practiced industries. She expounds by providing examples of how blockchain can be used to track resources so that items such as food will not get wasted, and how voting can be democratized.

    Topics covered:

    - How Sloane first got involved with cryptocurrency.

    - Advising companies and using cryptocurrencies creatively.

    - Blockchain for Impact.

    - Why fiat won't work to solve all the problems in the world.

    - The 20th century models of investment and growth.

    - Blockchain's use in delivering information.

    - How measurable success regarding the UN's 17 goals can be achieved with crypto.

    - Tracking resources and creating new governance models.

    - Using blockchain in the democratic process.

    Resources Links:

    IG: @SloaneJoieTrugman

    https://www.un.org/sustainabledevelopment/

    http://katapultaccelerator.com/

    http://www.sloanetrugman.com

    https://www.updatadproject.org/

    http://www.amunetinsights.com

    http://www.cybersatsummit.com

    mailto:[email protected]

    29 min
  • Episode 149: Micah Winkelspecht on Giving Power Back to the Individual

    This episode welcomes Micah Winkelspecht, Founder and CEO of Gem. Micah first discovered blockchain while working as a programmer. Today Gem is launching a new user friendly wallet designed specifically for non-blockchain-saavy users. Gem has undergone several iterations and released multiple blockchain related products, but Micah maintains that the goal for him has always been to give access and power back to the individual.

    The newest product launch from Gem does just this. It's a wallet and portfolio tracker, that manages all of a user's activities in one space. The wallet goes live in 2019.

    Outside of making blockchain more accessible to the public, Micah is an enthusiast who is passionate about the industry and speaks openly about the need for security. More specifically, he comments on a recent article about the security risks associated with cell phone carriers and how they can be avoided.

    Topics covered:

    - Micah's programming background and discovery of Bitcoin.

    - Creating a crypto wallet library.

    - The bear market of 2015.

    - Gem aids large corporation with blockchain security.

    - Moving towards a decentralized society.

    - Gem's portfolio tracker and upcoming wallet.

    - The adoption rate of cryptocurrency and building products for the next wave.

    - Best security practices.

    - Leaders in blockchain.

    - Getting involved with cryptocurrency as a newcomer.

    Resources Links:

    https://www.forbes.com/sites/laurashin/2016/12/20/hackers-have-stolen-millions-of-dollars-in-bitcoin-using-only-phone-numbers/

    https://blog.kraken.com/post/219/security-advisory-mobile-phones/

    https://www.youtube.com/aantonop

    https://twitter.com/brockpierce

    https://bitcoin.org/bitcoin.pdf

    https://gem.co/

    mailto:[email protected]

    https://twitter.com/winkelspecht

    28 min
  • Episode 148: Zayi Reyes of MetaX on Progress in Blockchain Marketing

    Our guest today is Zayi Reyes, VP Marketing at MetaX. She began working at MetaX in in it's early stages when the company was first transitioning to blockchain. Now MetaX is partnered with ConsenSys and Microsoft for the adChain Registry project. Adchain Registry is a community-curated whitelist on the Ethereum mainnet for the advertising industry.

    Zayi explains how websites can apply to be added to the whitelist and acceptance is decided on by participant voting. She emphasizes that marketing is key to enabling mainstream adoption of blockchain.

    To conclude, Zayi shares some of her favorite potential applications and shares resources on expanding blockchain knowledge and awareness.

    Topics covered:

    - Zayi's responsibilities at MetaX.

    - How Zayi got involved with cryptocurrency.

    - adChain Registry and what it wants to accomplish.

    - Applying domains on adChain.

    - Marketing strategies for adChain.

    - Marketing in relation to mainstream cryptocurrency adoption.

    - The blockchain applications that Zayi is excited about.

    - Zayi's recommended resources.

    Resource Links:

    https://metax.io/

    https://publisher.adchain.com/

    mailto:[email protected]

    https://www.goldmansachs.com/insights/pages/blockchain/

    http://www.weekinethereum.com/

    https://epicenter.tv/

    http://unchainedpodcast.co/

    18 min

About Proof-of-PR

From the publisher's feed

Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I'm your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today's comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success.