One way to start a direct-to-consumer business is to solve a problem that you yourself are having – if you’re looking for a product you can’t find, chances are that others are as well. That’s how today’s guest started his business – by creating the plant-based energy shots that he wanted but wasn’t able to find. Listen in to hear from Vincent Bradley, CEO and co-founder of Proper Wild, as he discusses product manufacturing, FDA regulations, and promoting your ecommerce brand out on different sales channels.

Topics Discussed in Today’s Episode:

Vincent’s acquisition and how he got into e-commerce

Accelerating the learning cycle

How Vincent came up with version 1

How Vincent approaches FDA regulations

What people should expect from Proper Wild

Working out flavors

Metrics Vincent looked at before launching

When a subscription option became a must-have

Where traffic is coming from

Launching on Facebook and Instagram

How to prioritize on your channels

The offer at the bottom of the Proper Wild website

The five-word ad

How Proper Wild uses email

How Proper Wild uses SMS

Resources:

Vincent Bradley

Proper Wild