Steven van Vessum joins the podcast to share his thoughts on why getting the SEO priorties right matters more than you might think:

* Where to start when prioritizing the full spectrum of SEO tasks

* What prevents people from properly prioritizing their SEO efforts

* Creating buy-in for proper SEO prioritization

There's this long-standing debate in the SEO industry about what matters more. Is it content? Is it links? Is it technical optimization? In this episode, we offer a different approach. Instead of weighing what's more important as an absolute, why not consider what's important to the site, right now?