What does a tractor-trailer accident on the 401, a janitorial background, and a love of magic have in common? They all shaped one of Ontario's most respected property management leaders. 🎩✨
In this episode of CTRL, Miryam Scanga sits down with Ari Soroka, VP of Nadlan-Harris Property Management — managing 15,000+ doors across Toronto, Ottawa, and Niagara — for a raw, insightful, and genuinely fun conversation about what it really takes to thrive in condo management.
💡 What you'll learn:
Why Ari says his company isn't a team — they're a family
The manager shortage crisis and a bold long-term fix
How AI is already changing condo communications
The secret communication technique Ari teaches all his managers
Why 97.5% of communication is non-verbal (and how to use it)
The one piece of advice every growing PM firm needs to hear
⏱️ TIMESTAMPS
0:00 – Intro & Ari's background
0:48 – Expanding beyond the GTA to Ottawa & Niagara
1:37 – How Ari got into property management (the tractor-trailer story)
2:35 – Rising from condo manager to VP
3:44 – What the VP role actually looks like day-to-day
4:45 – Creating a fun, happy workplace (yes, Spider-Man is involved)
5:30 – Ari the professional magician 🎩
6:10 – Knowing your staff as individuals — the secret sauce
7:35 – Manager shortage: the door-to-manager ratio problem
8:48 – The two-pronged formula to attract & retain managers
9:08 – Why unit count matters more than corporation count
12:53 – Hand-holding residents vs. managing 400-unit buildings
16:47 – Why young boards are changing the game
18:22 – AI in property management — ChatGPT for AGM notices
20:23 – The 3 classic condo complaints (pets, noise, parking)
22:15 – Communication as a competitive advantage
23:02 – "Ignoring someone says: you don't exist"
25:00 – 97.5% of communication is non-verbal — here's what that means
26:38 – The power of the pause technique (live demo!)
32:39 – Resident & owner expectations — and how to manage them
36:00 – Visual notices in elevators: a smarter approach
39:10 – Revenue streams & Condo Control
40:00 – Chairing 100 AGMs a year (for free)
41:08 – Word-of-mouth growth: from 60 to 115 corporations
44:28 – Advice for growing property management firms
46:55 – Exit interviews: how to learn from losing a client
50:56 – Rapid Fire: coffee, meetings, blood/fire/flood & more
53:36 – The most heartwarming answer to "what do you wish you'd done earlier"
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