Emma Ferrick created ELF Operations when she noticed that solopreneurs and entrepreneurs everywhere needed help with automating, operating, and standardizing their businesses. She realized that her background in logistics, operations, and supply chain management could be put to work by solving the types of daily challenges that often overwhelm small business owners, thus preventing them from making real strides in their companies. In this episode, Emma talks about developing an entrepreneurial mindset, overcoming rejection, and what it’s like to build a service-based business in the middle of a pandemic.