Pros and Comms

As a police officer you need to interact with people with fairness and integrity, whether that’s diffusing a hostile situation on the streets, interviewing a suspect, or managing a team of officers investigating complex major crimes. But the treatment of minority staff within the force hasn’t always reflected the values and standards that the police are supposed to uphold. In this episode I’m joined by Pushpa Guild, a retired police officer who served on the Bedfordshire police force for over 30 years. We talk about Pushpa’s life growing up as a first-generation British Asian woman, her experiences in the force as she worked her way to a senior investigating officer, and how the police are tackling diversity and unconscious bias within the force.

We talk about some of Pushpa's investigations (including discussions around murder, dismemberment and rape) between 38:23 and 41:40.

For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-policing-and-discrimination/

Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai

The difference between Japanese and Western culture extends way beyond language. Japanese values, landscapes and cuisine are what make it an amazing place to visit. But Japan has a dark problem which its policies and people have failed to tackle- human sexual exploitation. I’m joined by Shihoko Fujiwara, the founder and former Director of Lighthouse, a non-profit organisation focussed on helping the victims of human sex trafficking in Japan. We talk about how she became an activist in human sex trafficking, her perspectives on the two different cultures having lived in Japan and the US, and what is being done to stop exploitation of vulnerable people in Japan.

For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-human-sex-trafficking/

Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai

When you think life science marketing you’ll probably think of LinkedIn, Twitter and white papers. But with the variety of innovative platforms and the pace of technology development, there’s so much more that life science companies could be doing to understand their audience and boost sales. In this episode I’m joined by Chris Conner, the founder and host of the Life Science Marketing Radio podcast. We talk about his journey into podcasting from corporate communications, how he thinks life science companies can better use digital platforms and the power of audio content when it’s used effectively.

For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-life-science-marketing/

Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai

The UK has an incredible science landscape, but in the wake of Brexit how do we keep our world-class status and not lose access to all the amazing networks and technologies we’ve built in the EU? After all, collaboration and teamwork have been fundamental to the amazing scientific discoveries we benefit from. In this episode I’m joined by Mike Galsworthy, a scientist turned political activist in the wake of the Brexit referendum. We talk about Mike’s career, the motivations behind his activism, and what he thinks about science, social media and the post Brexit landscape.

For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-science-activism/

Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai

Zebras are a perfect analogy to describe purpose driven businesses. Purpose and profit may seem like they’re at opposite ends of the spectrum, but for real change as a business it’s essential to balance them both equally. In this episode I’m joined by Jess MacIntyre and Natalie Moores, the founders of marketing communications agency Mac and Moore. They’re taking the lessons they’ve learnt from the marketing industry and working with changemakers to help them reach their audience. We talk about their experiences in the marketing industry, their motivations to become a zebra business and work with other purpose driven businesses, and their advice on starting a new business.

For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-zebras/

Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai

At their core, both business and politics want to bring value to their customers whether it’s consumers or the public. So keeping the government up to date about new innovations and the effects of policy change on the economy is essential in delivering good public service. In this episode I’m joined by Jimmy McLoughlin, who was a special advisor on technology and entrepreneurship to the Prime Minister, and is now the host of a podcast focusing on jobs of the future. We talk about Jimmy’s career and experiences in Downing Street, the effects of Brexit on British businesses and entrepreneurship, and of course, his podcast Jimmy’s Jobs of the Future.

For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-business-and-politics/

Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai

Neuromarketing delves into the subconscious to see how brands are received by consumers. It gives marketers a way to “see” how effective their communication is and what types of things people respond to. Neuro-Insight is one of the companies specialising in neuromarketing, and in this episode I’ll be joined by their UK CEO Shazia Ginai. Shazia has been fascinated with the human mind throughout her career, from research through to heading a company. In this episode we talk about what neuromarketing is, how Shazia has handled being a newly appointed CEO through a global pandemic, the status of diversity within the marketing sector and Shazia’s motivations behind volunteering for Endometriosis UK.

For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-neuromarketing/ 

Carry on the conversation using the #prosandcomms and find me on Twitter @Maaria_Ginai 

As a journalist communication is your bread and butter. You need to be able to scrutinise and deliver new stories and information to the public in the most informative and eye-catching way. In this episode I’m joined by Rob Bailey, who is the Director of Education and lecturer at the Centre for Journalism at the University of Kent. He’s had a career in investigative journalism and now he’s passing on the insight and tools he’s learnt to the next generation of budding reporters. We talk about Rob’s motivations behind becoming a journalist, how the pandemic has impacted journalism and teaching journalism, how social media is changing the landscape of news, and his research into BBC Radio 5 Live.

For more information on this episode head here: www.mowbi.co.uk/pros-and-comms-talking-journalism/

Carry on the conversation using #prosandcomms and find me on Twitter @Maaria_Ginai

Communication is essentially story telling, so on Pros and Comms I talk to professionals about their stories and how they've learnt to get a message across to their audience. Because we could all do a little better at communicating these days. And when it comes to business, there's so many things you can learn from other people.

For more information on the episodes head here: www.mowbi.co.uk/prosandcomms

Carry on the conversation using #prosandcomms and find me on Twitter @Maaria_Ginai