In this episode, host Greg McCollum explores the big question many criminal defense attorneys face: should you scale your law firm and turn it into a business?

Drawing on his personal journey from struggling lawyer to building a seven-figure criminal defense practice, Greg shares the realities of growth—both the rewards and the hard work required. He reflects on how innovation, the right team, and a willingness to learn changed his career, and offers actionable insights for fellow criminal defense lawyers who want to reduce stress, free up their time, and truly prosper.

Whether you’re content with a solo practice or dreaming of scaling to seven figures, Greg challenges limiting beliefs and shows why taking control of your firm’s future isn’t just possible—it’s essential. Tune in and get inspired to write your own success story in the world of criminal defense.

Show Highlights:

• Reviving declining law firms by adapting to change in marketing. [00:39]
• Why scaling isn’t mandatory for every criminal defense lawyer. [03:14]
• Passive income “4-hour workweek” myth vs. leading beyond hours. [03:53]
• The real differentiators at play in the success disparities among law firms. [09:04]
• The risks of not scaling a law firm and overcoming scarcity mindset. [11:11]
• The critical step of owning the story of your practice with marketing. [14:05]
• Reject the fallacy that legal success is preordained. [16:02]
• How to take control and grow without “waiting for your turn.” [20:07]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”   

www.prosperatlaw.com

You can email us at: [email protected]

This week, host Greg McCollum explores one of the toughest questions for aspiring legal entrepreneurs: Do you have what it takes to start and grow your law firm? Drawing from years of experience, Greg reveals the real challenges of building a business from the ground up—far beyond just having the money or the office space.

You will discover the unfiltered realities of leadership, sacrifice, and the relentless problem-solving every criminal defense lawyer must master as a business owner. He shares why most who try don’t succeed, and what qualities set the successful few apart, and explains why being excellent and standing out is both a risk and a necessity for real growth.

This episode is essential listening for criminal defense lawyers who want to scale their practice to the million-dollar mark and beyond, or who aim to determine whether firm ownership is right for them. Tune in to find out if you have what it takes, and learn how to build not just a law firm, but a legacy.

Show Highlights:

• Why a $1M criminal defense firm might make just $200k in profit. [00:58]
• Stress multiplication in the transition from lawyer to law firm owner. [02:55]
• The journey of pain to freedom by building a problem-solving team. [04:48]
• Find out the failure rate of small businesses and why they fail. [07:35]
• Discover the two keys to law firm success. [08:57]
• Nick Saban’s wisdom on why “normal” won’t achieve excellence. [09:21]
• The necessary danger of standing out rather than blending in. [11:41]
• Safety vs. risk mentality in growth-oriented partnerships. [16:36]
• How to get a free 45-minute consultation with Greg. [22:16]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”   

www.prosperatlaw.com

You can email us at: [email protected]

In this episode, Greg McCollum pulls back the curtain on what it takes to get clients through the door from day one when starting or relaunching your criminal defense firm. Greg covers the essentials of marketing, from smart branding and networking to building an online presence that converts.

Greg provides the exact steps for leveraging Google Local Service Ads, optimizing websites, and avoiding common marketing traps that drain budgets. He explains why branding and reputation are crucial, especially in transient markets like Myrtle Beach with its high tourist turnover, and the importance of building good relationships even in today’s digital landscape.

If you’re ready to avoid costly mistakes, attract your ideal clients, and grow your practice well beyond $200,000, don’t miss Greg’s strategic, experience-backed advice for building a thriving criminal defense firm in a competitive landscape. Tune in and start your path to prosperity.

Show Highlights:

• What are the key methods for acquiring clients in criminal defense? [00:46]
• Transactional marketing efforts and the future of search with AI. [01:59]
• Communicate a focused brand message to get the right clients. [03:46]
• Why SEO is the long game, and timeframes to rank locally. [06:42]
• How to get verified by Google for Local Service Ads. [09:06]
• Pitfalls to avoid when outsourcing marketing activities. [13:13]
• The importance of having a landing page or basic site. [15:15]
• Investing in a professional website and payment strategies. [16:21]
• Leverage your reputation and goodwill from previous roles. [19:40]
• Get a free call with Greg or connect for personalized consulting. [23:34]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”   

www.prosperatlaw.com

You can email us at: [email protected]

In this milestone 50th episode, Greg McCollum discusses criminal defense lawyer marketing—a topic with unique challenges and opportunities—sharing the powerful strategies that took his criminal defense firm to seven figures.

Greg explains why criminal defense marketing demands a different approach and how the most successful attorneys capture clients right at the moment of crisis, exploring the all-important “jolting event” that triggers a potential client’s need for legal help. He reveals how building a memorable brand puts firms ahead of competitors who rely solely on traditional advertising. Responsive communication, smart follow-up, and tracking the right metrics are all on the table.

For criminal defense lawyers who are determined to reduce stress and increase profits, this episode cuts through the noise with actionable advice. Grab your headphones and join Greg as he reveals how to prosper at law, no matter where you start.

Show Highlights:

• Why the criminal defense client journey is unique. [00:39]
• Seize on the short follow-up window with criminal defense clients. [04:41]
• Are remote interactions with criminal defense clients a good idea? [06:47]
• The reality of good marketing gaining more cases than good work. [07:53]
• Why do lawyers dislike using marketing? [10:24]
• Informational advertising vs. transactional marketing. [11:08]
• Brand building in a field that necessitates transactional marketing. [12:42]
• The critical advantage of prompt response to criminal defense client inquiries. [15:40]
• A look at branded vs. generic search-hit and direct-contact volume. [16:57]
• Discover key data and metrics criminal defense lawyers must track. [20:54]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”

www.prosperatlaw.com

You can email us at: [email protected]

In this episode, host Greg McCollum reveals the essential digital marketing strategies every criminal defense lawyer must know to grow a successful firm. Are you relying solely on referrals, or are you leveraging the power of digital marketing to fuel your firm’s success? Greg draws from decades of experience, explaining why traditional referrals alone are no longer enough in today’s competitive landscape.

You will hear real-world advice on identifying valuable vendors, maximizing SEO, and investing wisely in paid advertising. Greg explains the urgency of tracking results and cutting out wasted spend so every marketing dollar drives real growth. He shares the pitfalls that trip up firms and how to avoid stagnant returns.

For criminal defense lawyers serious about building a seven-figure practice, this episode is a must-listen.

Show Highlights:

• Why law firms need digital marketing to scale past referral ceilings. [00:49]
• Event-driven urgency in criminal defense vs. other practice areas. [05:21]
• Targeted branding tips for criminal defense law firms. [08:23]
• Questions on digital marketing that law firm owners must assess. [11:48]
• Multiple vendor digital-marketing tactic for criminal defense. [12:32]
• Do you still rely on SEO-based organic search with no paid ads? [14:01]
• Tracking marketing results and evaluating lead channels. [19:07]
• Schedule a free strategy call with Greg at ProsperAtLaw.com. [22:26]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”   

www.prosperatlaw.com

You can email us at: [email protected]

In this episode, host Greg McCollum reveals the essentials of starting and growing your law firm, whether you’re launching from scratch, breaking away from a firm that no longer fits, or ready to rekindle passion in a practice that’s become a grind.

Greg shares first-hand experiences on what you need (and what you don’t) to get your firm off the ground, from bare legal necessities to setting up a professional space that attracts quality clients. He also discusses building efficient processes, the mindset shift from doing everything yourself to hiring help, and smart networking tips that generate business, not just social chatter.

This episode offers a practical guide for criminal defense lawyers determined to achieve sustainable growth for their law firms. Let’s get started on your journey to prosperity in law.

Show Highlights:

• Three typical starting points for starting a law firm. [00:33]
• Bare essentials needed to launch a private practice. [01:42]
• The value of a professional office for credibility and client comfort. [04:02]
• Why office sharing may cost Google local search visibility. [08:47]
• Calculate your hourly worth and outsource tasks below that rate. [10:30]
• The importance of documenting and systematizing processes. [15:03]
• What key metrics should you track as a law firm owner? [18:47]
• Networking vs. net-socializing—and how to use FORM. [20:24]
• Directions to reach Prosper at Law if you're ready to prosper. [22:40]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”   

www.prosperatlaw.com

You can email us at: [email protected]

In this episode, host Greg McCollum lays out the hard truths every aspiring law firm owner needs to hear. He shares the critical mistakes he made—and the strategies that built his seven-figure criminal defense practice.

Greg explains how the right brand, name, and office location are essential for attracting high-value clients and that branding has evolved beyond simply using your name on the door. You will hear how to avoid common pitfalls, handle overwhelming growth, make smart marketing decisions from the outset, and build a firm that reflects your real strengths and passions.

Whether you’re at the drawing board or just started your law firm and are frustrated by slow progress, this episode delivers honest insights and tough-love advice on what works and what doesn’t to help you set up your law firm for growth, stability, and long-term fulfillment.

Show Highlights:

• The good news about the basics for starting a law firm today. [00:59]
• The benefits of a shared office with a prestigious appearance. [02:02]
• How to select a strategic, memorable law firm name early. [04:44]
• The power of niching down practice areas for ideal clients. [09:33]
• What do you really love doing—litigation vs. non-court? [13:28]
• Tips to stay top of mind through visibility and marketing. [14:34]
• Be wise with advice when you're starting out. [21:56]
• Contact Greg if you have questions. [22:20]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”   

www.prosperatlaw.com

You can email us at: [email protected]

In this episode, host Greg McCollum discusses how most mastermind groups and law firm coaching programs skew towards personal injury law, missing the mark for criminal defense, which highlights the power of specialized, like-minded networks. He clarifies the differences in financial realities, client relationships, and marketing strategies between PI and criminal defense practices, revealing why approaches that work for one don't always translate to the other.

Today's topic takes a hard look at the pitfalls of PI marketing, why conventional PI advertising often fails to resonate in the world of criminal defense, and how brand and ideal client focus are the real engines of sustainable growth in this unique field. Greg dissects branding successes and failures he sees in the field and offers criminal defense lawyers actionable steps for setting their firm apart in a crowded market through powerful personal branding.

Tune in to learn about mastering your brand and coaching specifically designed for criminal defense at Prosper at Law. This episode is essential listening to take your law firm to new heights.

Show Highlights:

• Generic masterminds vs. the Prosper at Law criminal-defense-only advantage. [00:35]
• Key differences between personal injury and criminal defense law firms. [02:31]
• How the profit gap between practice areas affects ad spend. [09:58]
• Learn from the PI law firm mistake of undifferentiated marketing. [12:18]
• Get unique selling points right with examples from PI billboards. [15:46]
• The great potential for distinctive branding in criminal defense. [19:17]
• Are you leveraging the built-in publicity dimension of criminal defense? [20:06]
• The lack of masterminds and coaching in criminal defense. [21:48]
• How to boost your brand strategy. [24:26]
• Get in touch with Prosper at Law for a free confidential strategy evaluation. [25:41]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”   

www.prosperatlaw.com

You can email us at: [email protected]

In today’s episode, Greg McCollum reveals the hard truths behind building a seven-figure law firm, with honest insights on the unique pressures of a criminal defense practice from juggling court expectations and demanding clients to navigating the even tougher moments like jail visits and the grind of daily operations.

But this episode isn’t just about obstacles. Greg shares the idea that you are professionally and personally the product of your own decisions, thoughts, and actions. Find out how your mindset is key to creating a law practice that serves you and your family, and your clients. Greg will challenge you to look in the mirror for both causes and solutions to problems, emphasizing self-awareness, responsibility, and the power of focusing on the positives in life.

If you’re a criminal defense lawyer looking for real talk about achieving success and building a better business—and life—this episode is for you. Tune in for action steps, a bit of tough love, and a whole lot of encouragement from a seasoned professional who has been where you are.

Show Highlights:

• The core promise of prosperity law with Prosper at Law Coaching. [00:33]
• A look at the hidden struggles of criminal defense lawyers. [01:39]
• Are you a product of good choices or is it time to face the mirror? [05:04]
• A hero’s rise from humble Easley mill town roots to chiropractor to medical mogul. [06:10]
• The power of embracing honest self-reflection to solve problems. [10:22]
• Learn psychological data on negativity and the solution in gratitude. [12:21]
• Discover the true measure of identity. [15:32]
• The importance of choosing empowerment over victimhood. [21:55]
• How problem-solvers drive business success. [24:08]
• A Leland Van De Wall teaching on accepting truth for personal growth. [26:11]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”   

www.prosperatlaw.com

You can email us at: [email protected]

In today’s episode, host Greg McCollum shares valuable insights on evolving from a solo law practice into a self-sustaining law firm business that operates smoothly without your daily involvement. He reveals the tough realities—and surprising rewards—of building a law firm that continues to grow even when you’re not at the helm 24/7.

Greg discusses the discomfort and challenges that come with this transformation, from managing payroll and cash shortages to navigating skepticism from various sources. He highlights the importance of embracing discomfort as a necessary part of growth, learning to filter out negativity, and harnessing your internal motivation. He also explores the value of building a firm around what you truly care about, and why having strong systems and empowered team members is essential for long-term success.

This episode offers practical strategies and motivating encouragement to guide law firm owners toward greater efficiency and prosperity. Grab your coffee and tune in for Greg's candid advice tailored to help your firm flourish.

Show Highlights:

• The difference between a law practice and a law firm business. [01:12]
• How strong systems minimize disruptions and maintain workflow in a business. [02:51]
• The importance of embracing discomfort to achieve growth. [05:59]
• Guard your goals against negativity in your professional circle. [09:59]
• Navigating resistance to your discomfort from well-intentioned loved ones. [13:02]
• How to find business momentum fuel in chosen practice areas. [16:59]
• What motivates you and is it an internal motivation? [18:16]
• Don’t listen to the “easy growth” lie if you want true law firm growth. [25:23]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”   

www.prosperatlaw.com

You can email us at: [email protected]