The recruitment sector is splitting in two and when this happens, the middle often disappears. Time to choose your side before the market chooses for you! On one side we see a deeply transactional approach: scrape for vacancies, scrape for candidates, repeat and hope something sticks. It's all about speed, volume, automation, tech and of course, AIs. But on the other side, you have something very different: - ✅ Deep understanding of a niche ✅ Genuine advisory capability ✅ Trusting relationships built over years ✅ Emotional intelligence when stakes are high ✅ Consultancy, not commodity supply ✅ An absolute obsession with quality and high service levels. Sure, this faction uses AI to amplify their abilities but it's not at the core of what they are. They use specific AI agents to make them more efficient at those things listed above. In this episode of the #MARShow we'll be welcoming Ed Blogg as our guest. As the CEO of RecruitHub he's seeing the market shift first hand. I firmly believe that that second lane is where recruiters need to be to thrive in the New World. And that is exactly what we'll be discussing. A clear direction PLUS plenty of practical steps you can take to make sure you prosper in 2026 and beyond. This is happening, better to be on the front foot than late to the party.