I stumbled across Premier Equipment's TikTok account a few weeks ago and thought to myself "these are my kind of people - I have to talk to them!". Ryan, Amanda, and Tori make up the marketing team and Premier and they have capitalized on this new social media platform, as well as traditional marketing methods. We discuss how marketing has evolved over the years, how TikTok has improved culture within the workplace, a day in the life in an ag marketing role, and so much more!