Check out the detailed field guide here

Topics discussed in this episode:

• 01:59 - Connecting emotion and value to drive results
• 07:18 - What to look for when building a marketing team
• 16:26 - Prioritizing efforts on areas of biggest influence
• 21:35 - Setting up a team of highly skilled marketers
• 34:09 - Which partnerships are essential within your organization

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the detailed field guide here

Topics discussed in this episode:

• 02:13 - Zeroing in on Sales Roles
• 08:23 - Hiring someone with a fire in the belly
• 14:07 - SDR Training, Enablement and Progression
• 21:00 - Setting up sales opportunities for success
• 39:01 - The value of compassionate leadership

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the detailed field guide here

Topics discussed in this episode:

• 01:50 - The intangible rewards of selling a company
• 16:29 - Coping with grief after an exit
• 28:02 - The fundamentals of building in public
• 34:09 - Why losses resonate more than wins
• 43:07 - How authenticity scales

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the detailed field guide here

Topics discussed in this episode:

• 01:59 - What makes an IPO a good idea
• 14:03 - Maintaining control of the process
• 20:43 - Crafting your IPO Story
• 31:49 - Was the IPO worth it?

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the field guide here

Topics discussed in this episode:

• Marketing-driven growth vs. product-driven growth
• The ingredients that make up community
• How community drives the potential of a tech ecosystem
• The drive to stand out and be different
• Unlocking your authentic self with a willingness to adapt

This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the field guide here

Topics covered in this episode:

• How to avoid getting sucked into traps
• Using perspective to get everyone on the same page
• Creating tools to reveal answers
• The importances of shared language
• Understanding nuances to unlock frameworks

This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the field guide here

Topics discussed in this episode:

• Being a champion for small businesses 
• Democratizing success with technology 
• Why accountants are superheroes 
• When growth isn’t the goal
• The “number 8 wire” mentality.

Topics covered in this episode:

• Earning the right to educate
• Weaponizing your ego
• Generating demand
• Characteristics of success
• The key to leverage

Check out the detailed field guide here

Topics discussed in this episode:

• Aligning your business with how customers buy
• How to implement product-qualified leads
• The stages of product-led growth
• How to measure success
• Simplifying onboarding

This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the detailed field guide here

Topics discussed in this episode:

• The transparency rule
• Personalization and authenticity
• How marketing is evolving
• Maintaining a sustainable sales cycle
• Reducing operational inefficiencies

This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.