Protect the Play Podcast

Your business is growing. But what is it actually building for you and your family?
In this solo episode, host Cordell Reynolds steps back from the guest chair to unpack what he learned from the first three conversations on Protect the Play: Marty McDonald of Boss Woman Media, the Rosler family behind Abby Rose, and Dr. Femi Fadahunsi of Wylie Dentistry Co.
Cordell talks through the courage it takes to make the big ask, and the second conversation every owner needs once the answer is yes: can this business actually carry it? He covers why a million views cannot pack one box, why attention can arrive faster than your operations, and why the finish line belongs to the owner and the family, not the people watching from the sidelines.
He closes with a question every business owner should be able to answer: if the business works the way you hope it does, what will your family have that you don't have today?

Book Grace Unlimited's 10-minute family readiness assessment with Cordell: https://api.leadconnectorhq.com/widget/bookings/cordell-reynolds-personal-calendar-zjaxdwntr

Listen and watch:
Website: https://protecttheplaypodcast.com/
Apple Podcasts: https://podcasts.apple.com/us/podcast/protect-the-play-podcast/id6819130230
Spotify: https://open.spotify.com/show/7JlWg6RrIPulfFksNiYzF1

Follow:
Instagram: @protecttheplaypodcast
Cordell Reynolds: @cordell.reynolds
Grace Unlimited Group: @graceunlimitedgroup | https://www.graceunlimitedgroup.com

Protect the Play is produced by Grace Unlimited Group.

Music licensed through Soundstripe.
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What if the goal isn't to build the biggest business you possibly can, but one that actually supports the life you want to live?

Cordell Reynolds sits down with Dr. Femi Fadahunsi, founder and owner of Wylie Dentistry Co. in Wylie, Texas. Femi built his cosmetic and general dental practice from the ground up in 2018, and the work is personal: he spent years self-conscious about his own smile and chose dentistry to give patients the confidence he once lacked.

Femi keeps his practice intentionally small. In this conversation he explains why, how he defines "enough," the filter he uses before saying yes to a new opportunity, and the difference between contentment and complacency. He and Cordell talk about how fatherhood clarified his ambition, how two ambitious spouses keep family from getting what's left over, and what Femi and his wife are building beyond the practice with Simi Lodge, their short-term rental cabin in Broken Bow, Oklahoma.

In this episode:

- Why bigger isn't always better, and how to know when your business is big enough

- Process over numbers, and the filter for every new opportunity

- Contentment vs. complacency

- How becoming a father changed (and clarified) ambition

- Making sure family gets the best of you, not what's left over

- Simi Lodge and building something the whole family shares

- Legacy: what Femi wants his kids to become, not just inherit

- What success means to him now, and what he's protecting

Chapters

00:00 Welcome to Protect the Play

00:17 Meet Dr. Femi, and why he keeps his practice small on purpose

03:25 Defining success beyond revenue

06:15 Process over numbers

09:20 The filter for every new opportunity

12:22 Contentment vs. complacency

15:16 Protecting the craft through continuous learning

18:05 Did fatherhood change his ambition?

21:14 Delegation and time management

22:26 Choosing each other in marriage and business

25:23 What his wife taught him about success

27:24 Simi Lodge: a family business venture

32:21 Legacy: what he wants his kids to become

36:30 What success means now

38:41 What Femi is protecting

Connect with Dr. Femi

Wylie Dentistry Co.: @wyliedentistryco

Simi Lodge: @simi_lodge

Follow the show

Protect the Play Podcast: @protecttheplaypodcast

Host Cordell Reynolds: @cordell.reynolds

Produced by Grace Unlimited Group: @graceunlimitedgroup

https://protecttheplaypodcast.com/

Music licensed through Soundstripe.

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What happens when your teenage daughter’s side hustle becomes a real company?

Abby Rosilier started selling phone cases at 16. During COVID, a behind-the-scenes TikTok posted by her twin sister took off, and Abbyrose did roughly $30,000 in sales in two days. Overnight, the family wasn’t helping with a hobby anymore. They had a business to figure out.

Cordell Reynolds sits down with Abby, her dad John, and her brother Zach. John spent nearly 30 years as a corporate CFO before going all in on the family businesses, even using his own retirement savings to buy their longtime supplier, InnoSub, and move it from California to Dallas. Zach, the family’s “blue sky guy,” sees social content as digital real estate and is pushing toward vertical integration. Abby is learning the next hard lesson of entrepreneurship: how to delegate and build something bigger than herself.

But when the conversation turns to what all of this is really meant to protect, their answer isn’t revenue. It’s each other.

IN THIS EPISODE

• The TikTok that made $30,000 in 48 hours
• What happens when demand outgrows your systems
• Running a business with your parents and siblings without breaking the family
• Why social content is “digital real estate”
• The risk of depending on one social platform
• Why the family bought its supplier, and how John funded it
• Building B2C and B2B businesses under one family roof
• Abby on delegation, burnout and protecting her peace
• Building a brand bigger than its founder
• What legacy and financial freedom really mean to the Rosiliers

CONNECT WITH ABBYROSE
Shop Abbyrose: https://shopabbyrose.com
TikTok: https://www.tiktok.com/@abbyrosecases
Instagram: https://www.instagram.com/abbyrosecases
YouTube: https://www.youtube.com/@abbyrosecases
Facebook: https://www.facebook.com/abbyrosecases
Snapchat: @abbyrosecases

FOLLOW PROTECT THE PLAY
Website: https://protecttheplaypodcast.com
Instagram: https://www.instagram.com/protecttheplaypodcast
Host Cordell Reynolds: https://www.instagram.com/cordell.reynolds
Apple Podcasts: https://podcasts.apple.com/us/podcast/protect-the-play-podcast/id6819130230
Spotify: https://open.spotify.com/show/7JlWg6RrIPulfFksNiYzF1

ABOUT GRACE UNLIMITED GROUP
Protect the Play is produced by Grace Unlimited Group, built on Proverbs 13:22: “A good man leaves an inheritance to his children’s children.” We help business owners understand what their company is worth and protect it so it can be passed down.
Learn more: https://www.graceunlimitedgroup.com

#ProtectThePlay #FamilyBusiness #Entrepreneurship

What changes when you become willing to ask for more?

Cordell Reynolds sits down with Marty McDonald, founder of Boss Women Media and author of Audacious, to talk about courage, reinvention, rejection, money, family, and the decisions behind meaningful success.

Marty shares how a $55,000 investment eventually helped lead to a $500,000 Amazon partnership, how she found $300,000 in a matter of days when her business needed it, and why learning to advocate for herself started long before she became an entrepreneur.

They also explore authentic leadership, the art of following up without desperation, what rejection can teach you, and what ambition gives and costs a family.

A conversation about making the ask, betting on yourself, and protecting what matters as you grow.

About Marty McDonald

Marty McDonald is the Founder and CEO of Boss Women Media and BWM Creative Studio, a boutique experiential storytelling and brand strategy studio based in Dallas. She is the USA Today bestselling author of Audacious and the founder of Elle Olivia, a children's brand that landed on Target shelves just six months after launch. Her work has been featured in Forbes, Essence, Inc., and The Wall Street Journal.

Connect with Marty

Social: @martytmcdonald

Book: Audacious by Marty McDonald

Business: Boss Women Media and BWM Creative Studio

Protect The Play is hosted by Cordell Reynolds and produced by Grace Unlimited Group.