In this episode of the ScaleSmart Podcast, I sit down with Joey Vitale, trademark attorney, founder of Indie Law, and host of the Owning It Podcast. Joey shares the truth about what it really means to protect your brand, why every small business owner should understand the difference between a trademark and a copyright, and how legal clarity can actually make you more confident as a CEO.

If you’ve ever wondered when (or if) you need to trademark your business name, or you’ve been putting off the legal side of growth, this conversation will clear the fog and help you move forward strategically.

What you’ll take away from this episode:

• The difference between trademarks, copyrights, and LLCs — and what each actually protects
• Why trademarking your brand is one of the smartest investments you can make early on
• Common mistakes business owners make when choosing a name or brand identity
• What to do before you invest in branding or launch a new offer
• The biggest myths about legal protection for small businesses
• How getting legally legit gives you the confidence to grow and scale
  
  

If you’re a private practice owner, therapist, or online entrepreneur ready to step into the CEO role and protect the brand you’ve worked hard to build, this episode will give you both the insight and the action steps to do it confidently.

Connect with Joey Vitale

Website: www.indielaw.com
Instagram: @thejoeyvitale

Special Offer for ScaleSmart Listeners

Joey is offering an exclusive $300 off when you book a free consult with his team at www.indielaw.com. Just mention Hannah Boeck or the ScaleSmart Podcast when you schedule your call!

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

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