Miami PR expert John P. David wrote an important book for professionals and businesses -- “How to Protect … (Or Destroy) … Your Reputation Online.” In this show, he says that some people learn the hard way that every person has an on-line presence, whether they realize it or not. And he illustrates the importance of actively managing your own profile with recent examples of serious social media challenges bringing serious problems for several celebrities. John also discusses broader PR trends, and what they mean for ordinary people. And he offers tips for folks who might be interested in a career in public relations. Visit: http://www.davidpr.com