As brands seek to say more about sustainability, they need facts to back up their statements. This is where supply chain visibility comes into play, enabling communications to go beyond greenwashing.

“You can't have sustainability without traceability,” said Buxton Midyette, vice president, marketing and promotions at Pima cotton organization Supima. “If you don't know where a product comes from, you really can't speak credibly about sustainability.”

Listen to this chat between Midyette and Jasmin Malik Chua, sourcing and labor editor at Sourcing Journal, to learn why brands need traceability now more than ever and how AQRe builds on Supima’s previous traceability initiatives.

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