Brooke Friswold, Conservational Biologist at Bring the Elephant Home, shares a compelling vision for how conservation, science, and hospitality can work together to create sustainable ecotourism models. In this episode, she outlines efforts to rewild South Africa's captive elephants, develop data-driven policies to protect elephant wellbeing, and launch immersive conservation tourism programs that fund research and uplift communities. Whether it's community-led chili farming in Thailand or luxury lodges funding scientific initiatives in Africa, Brooke makes the case for a future where tourism does more than observe, it actively protects.